Toll-free Vanity 800 Numbers & URLs in Advertising – Consumer Recall by Age

New Study Shows Consumers of all Ages have a Higher Recall Rate of Toll-free Vanity 800 Numbers Compared to Web Addresses

Overview

An independent research survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising. Study results show that consumers of all ages have a higher recall rate of toll-free vanity 800 numbers compared to Web addresses. Survey results suggest that advertisers will benefit from featuring a memorable toll-free number in their advertising campaigns regardless of the age groups they target.

Key Finding 1: Consumers age 18 – 24 years have a 32.2% average higher recall rate for toll-free vanity 800 numbers, compared to URLs.

Key Finding 2: Respondents age 25 – 34 years have a 31.4% average higher recall rate for toll-free vanity 800 numbers.

Key Finding 3: People age 35 – 49 have an average of 45.2% higher recall for toll-free vanity 800 numbers.

Key Finding 4: Consumers age 50 – 64 have an average higher recall rate of 62.5% for toll-free vanity 800 numbers.

Key Finding 5: Survey respondents 65 years and older have a 98.2% average higher recall rate for toll-free vanity 800 numbers.

For the full research study report, please send your request to jlandau@800response.com.

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