An independent research survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising. Study results show that consumers of all ages have a higher recall rate of toll-free vanity 800 numbers compared to Web addresses. Survey results suggest that advertisers will benefit from featuring a memorable toll-free number in their advertising campaigns regardless of the age groups they target.
Key Finding 1: Consumers age 18 – 24 years have a 32.2% average higher recall rate for toll-free vanity 800 numbers, compared to URLs.
Key Finding 2: Respondents age 25 – 34 years have a 31.4% average higher recall rate for toll-free vanity 800 numbers.
Key Finding 3: People age 35 – 49 have an average of 45.2% higher recall for toll-free vanity 800 numbers.
Key Finding 4: Consumers age 50 – 64 have an average higher recall rate of 62.5% for toll-free vanity 800 numbers.
Key Finding 5: Survey respondents 65 years and older have a 98.2% average higher recall rate for toll-free vanity 800 numbers.
For the full research study report, please send your request to email@example.com.
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