Effective use of toll-free numbers can substantially increase advertising response rates. The results of this study, focusing on the use of toll-free numbers in radio advertising, show that an advertisement using a toll-free vanity number (a number that translates into words for easy recall) yields 14 times more phone calls than an advertisement using a toll-free numeric number. Sixty-seven percent of these calls are local calls (originating from the same area code).
Radio ads with a toll-free vanity 800 number yields 14 times more phone calls than an ad with a toll-free numeric number.
Dates of Study:
Saturday, December 26, 1998 – Friday, January 1, 1999
Commercials were rotated equally throughout all dayparts. Calls were tracked and recorded electronically.
WDHA 105.5 FM, Cedar Knolls, NJ
Denville Nissan, Denville, NJ
Michael J. Motto Advertising & Public Relations, New Providence, NJ
Source of Toll-free Numbers:
800response, Burlington, VT
Contact us for more information on 800response and to request a White Paper.
Copyright © 1999, 800response. All rights reserved.
“We’ve surpassed the goals we set for ourselves by 200% once we made the move to using multiple…Read More
“Having 1-800-NEXT-CARE, a memorable phone number, ensures that people will remember and contact us first, rather than having…Read More
“Every day, 1-800-ROOF-PRO reinforces the credibility and professionalism of our company when people see the number on our…Read More
“Vanity 800 numbers are part of our planning process, especially for our clients who execute direct-response initiatives. These…Read More
More Calls. More Sales. More Profits. 1-800-NEW-SALE