Effective use of toll-free numbers has produced numerous business success stories. As companies expand their use from customer retention and direct mail to print and broadcast advertising, toll-free numbers are finding their way into more and more advertisements.
FINDINGS SUMMARY
The results of this study, focusing on the use of toll-free numbers in the television medium, show 24% of commercials using toll-free numbers as response mechanisms, with 91% being toll-free 800 numbers (as opposed to toll-free 888) and 57% being vanity numbers (numbers that translate into words for easy recall).
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“As an agency, our job is to create successful campaigns for our clients. The combination of the radio…
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“We use a vanity 800 number to help create brand recognition and provide an easy way for our…
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“If we are executing a lead-generation or direct-response campaign for a client, it is highly encouraged for them…
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“I highly recommend using a vanity number to any dealership that is looking to build their brand and…
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