2005 Toll-free Numbers in Television Advertising
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2005 Toll-free Numbers in Television Advertising
Abstract
Effective use of toll-free numbers has produced numerous business
success stories.
This study examined
the use and growth of toll-free phone numbers in television advertising,
and demonstrates that marketers do not rely solely on the Internet
to communicate with their customers. As companies expand their
use from customer retention and direct mail to print and electronic
advertising, toll-free phone numbers remain a prominent response
mechanism for advertisers.
Highlights of the findings include the fact that eighty-two percent
(82%) of all phone numbers featured in television commercials,
both national and local, are toll-free phone numbers. The leading
toll-free prefix continues to be 800 (74%), over the newer prefixes,
866, 877 and 888. Furthermore, vanity numbers are still chosen
by advertisers as direct response tools in 64% of television commercials
that feature toll-free phone numbers.
For ease of printing and viewing online, the study has been
provided in .PDF format. For a complete bound copy, please contact
us at 1-800-NEW-SALES.
Published July 19, 2005
Copyright © 2005, 800 Response. All rights reserved.
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