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Toll-free Numbers on the Internet: FORTUNE 500SM Companies
Abstract
Effective use of direct response mechanisms, especially toll-free numbers,
has produced numerous business success
stories. As companies continue extending their use from customer
retention to marketing, direct response mechanisms are found in more and
more advertisements and web pages. The results of this study, focusing
on the use of toll-free numbers by companies on the FORTUNE 500SM
list, show 86% of these companies use a toll-free number, and 80% of them
use a number with the 800 prefix. Fifty percent of these companies with
toll-free numbers used a vanity number, (numbers that translate into words
for easy recall), with the 800 prefix (as opposed to toll-free 888, 877
or 866) being used 80% of the time.
For ease of viewing online, the study has been divided into separate
sections. For a complete bound copy, please contact us at 1-800-NEW-SALES.
Published July 31, 2001
Copyright © 2001, 800 Response. All rights reserved.
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