Stats

Stats on Vanity 800 Phone Numbers

Numerous business Success Stories and market research surveys show that the effective use of toll-free vanity 800 phone numbers in advertising can substantially increase consumer response rates compared to numeric phone numbers and website addresses.

More recent study findings include:

2011: Toll-free Vanity 1-800 Phone Numbers vs. Numeric Phone Numbers and URLs in Advertising

• 75.4% Average Higher Recall Rate of Vanity 800 Numbers over Numeric Toll-free Numbers: After viewing sample ads with one of these response tools, consumers have significantly higher recall of vanity 800 numbers versus 10-digit toll-free numbers.
• Consumers have a 57.6% Average Higher Recall Rate of Vanity 800 Numbers over URLs: Respondents find it easier to recall a vanity 800 number over a URL after listening to ads featuring both response tools.
• 57% of survey respondents reporting that they prefer to dial a vanity 800 number over a local numeric phone number: Companies can ensure consumer satisfaction for the majority of the population their advertising reaches when they feature a vanity toll-free number as the response tool in their print advertisements.
• When it comes to toll-free numbers, the 800 prefix is most widely known – recognized by almost 97% of respondents – as being toll-free: 888, 877, 866 and 855 have much lower recognition rates.

2009: Toll-free Vanity 1-800 Phone Numbers & URLs in Advertising – Consumer Recall and Response

• 45% Higher Recall Rate of Vanity 800 Numbers over URLs: After viewing and listening to sample ads, consumers have significantly higher recall of vanity 800 numbers versus web addresses.
• As Many as 40% Cite “Research the Competition” as their First Step After Visiting an Advertiser’s Web Site: An examination of multiple industries reveals that 17 – 40% of consumers will research the competition as their first step once they move on from an advertiser’s web site.
• Of those who visit the web, less than 10% would communicate with the advertiser as their first step.

For more details on these research study findings, please browse our White Papers.