Year-over-year, research proves that consumers have higher recall rates of vanity 800 phone numbers over numeric toll-free numbers and URLs.
Numerous business Success Stories and market research surveys show that the effective use of toll-free vanity 800 phone numbers in advertising can substantially increase consumer response rates compared to numeric phone numbers and website addresses.
More recent study findings include:
2011: Toll-free Vanity 1-800 Phone Numbers vs. Numeric Phone Numbers and URLs in Advertising
2009: Toll-free Vanity 1-800 Phone Numbers & URLs in Advertising – Consumer Recall and Response
For more details on these research study findings, please browse our White Papers.
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