We’ve said it before, but it bears repeating: Companies that use unforgettable vanity 800 numbers and Call Tracking services in their advertising and marketing materials increase response by 25 - 50%.
Months after a campaign has ended, advertisers report that the phones are still ringing. Why is that? Vanity 800 numbers are much easier to remember (14 times easier to remember, in fact) than numerics.
Let’s face it, a prospect who suddenly needs replacement windows is much more likely to remember, and call, 1-800-NEW-WINDOW than a 10-digit string of numbers.
Most businesses agree, building relationships is half the battle. That’s why having a customer on the phone is more valuable than a contact form. Take it from one of our customers, “Phone calls are more valuable than web leads…an in bound phone call eliminates steps and shortens the sales process.” That’s the added power of a vanity number…not only is it more memorable, it also drives more valuable sales conversations.
Vanity 800 numbers are often difficult to find. You see them all the time, but the “good” ones are taken. Advertising agencies have access to scores of toll-free number providers, but when it comes to memorable, prestigious vanity numbers clients associate with such high-profile advertisers as American Express®, FedEx®, Avis® and other major corporations, 800response offers the largest selection of shared-use vanity 800 numbers in the country. No one has more.
When marketing dollars are on the line, you can’t wait for a campaign to end to decide if it worked. 800response provides real-time, online Call Tracking reports that let you react quickly, adjust your tactics accordingly, and increase your advertising effectiveness on the spot. Our Custom 800 number services truly make the difference.
Having a Custom 800 number says right up front that you care about your customer. And at a time when great customer service is a top competitive advantage, 800response gives you the edge you need.
When you measure the increased effectiveness of your advertising, you’ll realize that the incremental costs of using a Custom 800 number are worth every penny.
The terms “toll-free” and “800″ are one and the same in the minds of consumers. It’s simple and easy, the way they like it – which could explain why a 2011 consumer research study found that 97% of consumers recognize the 800 exchange as toll-free, but few connected with the toll-free exchanges 888, 877 and 866. Seems these numbers are confused with area codes – and confusion usually translates to lost sales.
As more and more area codes are introduced around the country, consumers become more and more confused about where their calls are going – and how much they’re going to cost. Vanity 800 numbers reassure your customer that no matter where they’re calling from, the call will go through easily and at no cost to them.
Customers know that companies with top customer service standards have easy, memorable 800 numbers: Gateway ®(1-800-GATEWAY), FedEx (1-800-GO-FED-EX), and Toyota (1-800-GO-TOYO), to name a few. In your customer’s mind, your convenient, thoughtful toll-free vanity 800 number puts you in the same league with these prestigious, service-oriented companies.
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More Calls. More Sales. More Profits. 1-800-NEW-SALE