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Business
cards
Radio ads
Television
ads
Billboards
Print ads
Yellow Page
ads
Vehicle
signs, car magnets or decals
Yard signs,
job-site signs
Gift cards,
loyalty cards
Quote
forms, order forms, and invoices
Company
uniforms, including hats, shirts, jackets
For more
ideas, go to http://www.800response.com/marketingideas/sampleads/index.html
Here are just a few of the ways our 2009 Bull's-Eye Ad Award Winners are using Custom 800 numbers from 800response to increase sales and improve their return on investment. Be sure to check out other media examples of unforgettable Custom 800 numbers at work, including previous Bull's-Eye Ad Award Winners!
Here are four easy ways to ensure that you can track advertising response and hone campaign efforts to generate more leads.
1. Include a Timely Offer and Strong Call to Action
Give people a reason to call and get them to act fast! Include an offer in your ad campaigns that will make prospects and customers call right away. Put a deadline on a current promotion, or tell buyers what they will get right now from your service. For example: "Call 1-800-NEW-FLOOR to receive $100 off your first tile order."
2. Use a Phone Number as the Direct Response Tool
It is imperative to your success that you give people an easy way to contact you immediately after hearing a commercial, viewing a billboard, or watching TV. The best way to do this is by featuring a phone number in your ad. Getting someone to call means you are one step closer to making a deal. By providing a phone number you're offering a one-on-one customer experience - giving prospects a direct route to your selling team.
3. Feature a Vanity 800 Number as the Direct Response Tool in all Ads
Your phone number will not be much help if folks cannot remember it. Activate a vanity 800 number like 1-800-NEXT-HOME or 1-800-NEW-RIDE. A vanity 800 number that relates to your business will reinforce your brand, deliver a consistent message, and will always give consumers the ability to contact you immediately. Plus, someone who hears your radio ad featuring 1-800-NEW-HOME or 1-800-NEW-RIDE may be looking for a house or a new car three months down the road. They will recall your vanity 800 number from the radio ad and call YOU before they call the competition!
4. Prominent Placement of the Direct Response Tool
Feature your vanity 800 number prominently on the screen, and leave it there throughout a television commercial. Mention it at least three times in a radio ad, and make it the focal point of a print ad. Make sure it is easily heard and understood - visible and easy to read - and your ads will pull higher response rates and you'll look smart!
Posted by Ralph Paglia on March 16, 2009 at 12:57am
Consumers have a 45% higher recall of toll-free, vanity 800 telephone numbers than they do of many car dealer website addresses, and those that do remember web URLs often go on to research a dealer's competition, finds a recent survey.. 
As an example of one recall test, a sample radio ad for a fictitious car dealership, Bayside Auto Sales, featured 1-800-NEW-AUTO as the vanity number, and BaysideAutoSales.com as the mock URL. Survey respondents had a 52% higher recall of the vanity number compared with the URL, despite the fact that the URL was an exact match to the dealership name.
Recall data also demonstrate that vanity 800 numbers are also more memorable than URLs when used in print, outdoor, and broadcast advertising formats.
Researching Competition is First Step
When asked what steps they take when visiting an advertisers website, the majority of consumers surveyed cite "Research the Advertiser" and "Research the Competition, while 800response's research showed similar results to what J. D. Power and Associates has been reporting for Automotive Internet Users (AIU) for the past 5 years,.. Fewer than 10% of car buyers that see a dealer's online advertising say they would communicate with the dealer prior to physically visiting the dealership. J. D. Power and Associates also has been reporting for the past 5 years of studies that fewer than 21% of car buyers who visited a dealer's website before arriving in person on the showroom floor, contacted the dealer in any way prior to their physical visit.
Moreover, 800response's examination of multiple industries (auto, home improvement, education and health care) reveals that as many as 40% of consumers research an advertising company's competition as their next step after they leave from their first visit to the advertiser's web site. It is important to note that multiple car shopping behavior research studies show that when a consumer uses certain types of features within a dealer's website, they are far more likely to show up at the dealership in person... These known pre-showroom visit activities are called Key Buying Activities (KBA) by some automotive marketers and others refer to them as Key Performance Indicators (KPI) when used to evaluate advertising campaigns and media placements.
"The results suggest that advertisers who use their websites as the exclusive consumer response tool risk losing potential customers right from the start, with about one-fifth of consumers citing 'research the competition' as their first step,"
"The higher recall for the phone number over the web address is significant for a business when they look at return on advertising investment. If companies aren't including a phone number in their ads, then they are losing that valuable direct communication with consumers who are already beyond the research phase and ready to buy," said Noonan. Again, the obvious correlative to Noonan's statement is that the phone number used in the dealer's ads, regardless of media channel, should be an easy to remember vanity number for best results.
About the study: The survey was conducted online among 1,000 customers by independent research firm InfoS. The advertisements shown to respondents represented multiple industries including automotive, home improvement, wireless, education, and health care.
From MarketingVOX - October 15, 2009
More than four in 10 (42%) agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010, according to a forecast and industry update report from Adcentricity, which found that total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009.
This projection suggests that DOOH is among the fastest-growing media in North America and will account for 44.1% of all OOH spending by 2013, Adcentricity said.DOOH Reaches Two-Thirds of US Adults Research conducted to compile Adcentricity's "2010 Digital Out-of-Home Outlook & Planning Guide," also revealed that digital out-of-home advertising currently reaches two-thirds (67%) of US residents ages 18+ each month and delivers a fairly representative cross-section of consumers.
Of those who recall seeing digital out-of-home displays in the past month, 76% noticed them at multiple venues, Adcentricity said. Specific venue details:
Challenges Ahead
Despite DOOH media's growth potential and its ability to offer hyper-targeting opportunities, Adcentricity noted in the report that there are significant challenges in creating large, scalable campaigns because of the complex landscape of ever-changing networks, confusion among advertisers and a complicated matrix of environmental considerations.Additional findings from the report:
OOH Down in Q2
Though digital OOH advertising continues to grow, figures from the Outdoor Advertising Association of America for Q209 revealed that out-of-home revenue declined 18% for the quarter, from $2.2 billion in Q208 to $1.82 billion. Still, the organization believes that outdoor advertising is in "fine shape" is likely to recover from the recession more quickly than other forms of media.
About the report: Adcentricity's 2010 Digital Out-of-Home Outlook & Planning Guide is a compilation of market data, insight and a planning tool for agencies and marketers that provides a detailed breakdown of the DOOH advertising sector.
Clear Channel Outdoor Holdings Inc.
invested in an all-new digital communications network in
Clear Channel officials say this is the nation's first
digital display network concentrated in a downtown area. The company developed
the network at no cost to the city.
An electronic billboard is the perfect advertising space for clients who want more flexibility in their ad messages, keeping them up-to-date with the latest seasonal specials, campaigns, and promotions.
A general manager of an outdoor company's location has some advice to those who use digital boards as part of their ad campaigns. "One, make sure you include a strong call-to-action on your billboard and your ad will deliver impressive results. Two, include a vanity 800 number. They are always easier for people to remember and dial. Three, call tracking provides monitoring and analytical tools to measure a campaign's performance. And finally, digital billboards using a vanity 800 number aligned with a client's brand will create lasting awareness and response for your client."
