We have access to a new set of vanity 800 numbers for the health care industry. These numbers will bring in more response to your ad campaigns, and help you book more new patient appointments.
We have this set of numbers for the health care/medical sector: 800-THE-CLINIC 888-2-RELIEF 888-A NEW LIFE 888-CHIRO-CARE 888-PAIN-CENTER
Get a quote for these numbers in your market today.
We realize
it's not a new concept - tracking ad response rates, but we wanted to reiterate
the power and level of knowledge that ad tracking, and specifically phone
call tracking, brings to you and your business.
Imagine spending thousands on your ad campaigns with no way of measuring
the results. (Yes, a closed sale is a measurement, but you also need
to measure in terms of leads generated.) Knowing how many leads a
campaign generates empowers you to make decisions on future ad campaigns and
media buys.
Real-time tracking and recording
features provide you with the knowledge you need to make strategic decisions
when it comes to advertising campaigns; whether it be decisions on creative
elements, your offer, the call to action, and the media outlets you advertise
with.
With a call tracking service you can hone in on the fine details of who is
calling your business, what their average household income is, their average
home value, as well as when they are most likely to call your business.
How? With detailed tracking reports that capture data on each incoming
call. Call tracking reports like:
Addresses
& Demographics will build your lead database.
Zip Code
Summary shows you the hot spots, where your callers are calling from; home,
work.
Repeat
Callers Detail reveals who is calling you often, or more than once for
information or to hire you.
Missed
Calls is a huge eye-opener for many businesses, they can monitor how many leads
they are losing with a report like this.
Hourly and
Daily Call Summary reports show when your business lines are most active so you
can determine the necessary staffing levels and monitor response to radio
campaigns, TV ads, etc.
TopCities and Top Area Codes reports also
drill down on where your callers are located.
With all of
this data at your fingertips, you'll be able to more accurately plan out
marketing and advertising campaigns, and get more return for your advertising
investment.
Find more
information about call tracking, call recording, and vanity toll-free numbers
here.
If
you (or your client) think they cannot afford a vanity 800 number - think
again! No matter what the size, if your clients are not including a vanity 800
in their ad campaigns, then they're losing a significant portion of incoming
leads - like 25-50%!
FACT:
Custom 800 number costs are minimal compared to your clients' overall
advertising budgets. In fact, a quality vanity 800 number is typically just 1%
of a broadcast ad budget.
A
vanity 800 number will increase the leads and sales from ad campaigns,
providing a healthy advertising ROI.
Your
clients can't afford NOT to have a Custom 800 (a.k.a. vanity 800) number. Don't take our word for
it though. We work with businesses in many industries that experience more
incoming calls and sales after they add one of our Custom 800 numbers to their
ad campaign.
Here's what just one of our career college customers has to say
about advertising with a Custom 800 number...
"I
could not be happier with the response we get from our advertising. Using the
vanity 800 number is an inexpensive way to increase the number of applications
we process.I would not give up 1-800-NEW-CAREER
for anything."
An
independent research survey of 1,000 consumers tested recall of vanity 800
numbers and URLs in advertising. Study results show that consumers of all ages
have a higher recall rate of toll-free vanity 800 numbers compared to Web
addresses.
Survey results suggest that advertisers will benefit from featuring
a memorable toll-free number in their advertising campaigns regardless of the
age groups they target.
Key
Findings
Consumers
age 18 - 24 years have a 32.2% average higher recall rate for toll-free vanity
800 numbers, compared to URLs.
Respondents
age 25 - 34 years have a 31.4% average higher recall rate for toll-free vanity
800 numbers.
People age
35 - 49 have an average of 45.2% higher recall for toll-free vanity 800
numbers.
Consumers
age 50 - 64 have an average higher recall rate of 62.5% for toll-free vanity
800 numbers.
Survey
respondents 65 years and older have a 98.2% average higher recall rate for
toll-free vanity 800 numbers.
Market research study shows that consumers
have recall rates of vanity 800 numbers when they are used in advertising:
·Advertisers
can expect up to 84% improvement in consumer recall using a vanity 800 number
in outdoor and print advertising vs. a numeric toll-free number.
·Consumers
are 9x more likely to recall vanity 800 numbers in broadcast ads vs. numeric
toll-free numbers.
Television Advertising, Toll-free
and Vanity Numbers:
·82%
of phone numbers in TV ads are toll-free.
·64%
of toll-free numbers used in TV advertising are vanity toll-free phone numbers.
Radio Advertising & Toll-free
Numbers:
·Radio
ads featuring a vanity 800 number yield 58% more calls than an identical radio ad
using a numeric toll-free.
·Almost
60% of study subjects recall a vanity 800 number after hearing only one time.
Billboard Advertising, Toll-free and
Vanity Numbers:
·75%
of the total toll-free numbers used on billboards are vanity toll-free numbers.
Remember
these stats when you're developing your next advertising campaign!
Consumers have a 45% higher recall rate of vanity 800
numbers over URLs.
As many as 40% of survey respondents cite "Research the
Competition" as their first step after visiting an advertiser's Web site.
Less than 10% of respondents would communicate with the
advertiser as their first step.
Advertisers will benefit by providing both a URL and a
vanity 800 number in their ad campaigns (based on recall rates and online
research behaviors, it is essential for companies to include a vanity phone
number in addition to their URL in advertising campaigns for optimal lead
generation).
60% of consumers prefer to dial a vanity 800 number vs. a
numeric toll-free to reach a local business.
There are five levels of engagement to meet with the components of the advertising strategies you develop:
1. Awareness: A vanity 800 number
will help foster awareness by enhancing the branding component of your
ad campaigns. For example, using a number like 1-800-NEW-ROOF
reinforces the type of services a roofing contractor provides, and will
build awareness of the company over time if used consistently in
advertising and promotions.
2. Consideration:
Many consumers are more likely to consider a purchase from a company
who offers a toll-free phone number, and a vanity one at that. Research studies show
that 60% of respondents who are presented with the option of dialing a
local phone number from the Yellow Pages, or a vanity 800 number, will
choose the company who advertises the vanity 800 number.
3. Purchase Intent:
Getting a prospect to call an easy-to-remember phone number brings you
that much closer to having a solid conversation, and building a
relationship.
4. Purchase:
Strong relationships and a level of comfort are two major factors
consumers take into account when they decide which business they want
to purchase from.
5. Loyalty:
With a branding vanity 800 number, your customers will easily remember
how to contact you, and will call your business in the future when they
need to re-purchase or schedule a service.
Advertising
and media channels are ever-changing. This makes finding the right advertising
mix a moving target. All the while, many businesses still rely on their sales
teams, gatekeepers and receptionists to track where their leads are coming from
- not the best way to accurately measure advertising response in an
increasingly complex advertising environment.
To
effectively track response rates your advertising needs to include a response
measuring tool. There are several out there, and some are easier to implement
than others.
Here are
five tricks to easily ensure that you will be able to track your ad response,
and hone your marketing efforts to generate more leads and sales.
1. Include
a Timely Offer and Strong Call to Action
Give people
a reason to call you and get them to act fast! Include an offer that will make
prospects and customers call you right away. Put a deadline on a current
promotion, or tell them what they will get right now from your service. For
example: "Call 1-800-NEW-FLOOR to receive $100 off your first order."
2. Use a
Phone Number as the Direct Response Tool
It is
imperative to the success of your business to give people an easy way to
contact you at once after hearing a commercial, viewing a billboard, or
watching TV. The best way to do this is with your phone number. Getting someone
to call means you are one step closer to making a deal. By offering a phone
number, you are offering a one-on-one customer experience - giving prospects a
direct route to your selling team.
3. Feature
a Vanity 800 Number as the Direct Response Tool in all Ads
The phone
number will not be much help if folks cannot remember it (really, who has a pen
handy when hearing a radio ad, or seeing a billboard?). Get a vanity 800
number, and make it memorable, like 1-800-NEXT-HOME. A vanity 800 number that
relates to your business, in this case real estate, will assist in reinforcing
your brand, delivering a consistent message, and will always give consumers the
ability to contact you immediately (and is also great for word-of-mouth referrals).
Plus, someone who hears your radio ad featuring 1-800-NEW-HOME may be looking
for a house three months down the road. They will recall your vanity 800 number
from the radio ad and call you before they call your competition!
4.
Prominent Placement of your Direct Response Tool
Feature
your vanity 800 number prominently on the screen, and leave it there throughout
a television commercial. Mention it at least three times in a radio ad, and
make it the focal point of a print ad. Make sure it is easily heard and
understood - visible and easy to read - and your ads will pull higher response
rates.
5. More
Impressions will Pull More Responses
One-off ads
will not work. Make sure you (or your agency if you use one) have a moderate to
heavy ad schedule, whether it be radio, television, print, outdoor, or a
combination of many of these channels. Buying more time or space will decrease
the cost per ad, and your vanity 800 number will increase your ability to
generate leads and sales. Delivering a consistent message multiple times will
ensure consumers remember you.
Finally, if
you can find a vanity 800 number that correlates with your business type, for
example a real estate agency and 1-800-NEW-HOME, or an auto dealership and
1-800-NEW-AUTO, then snatch it up quickly! These numbers are rare - and hard to
come by. They can cost your business as little as a few hundred dollars a
month, and they can increase your incoming call volume two or three-fold. And,
we all know that more calls equals more opportunities for sales.
Laura
Noonan has 16 years of experience in the vanity 800 number and
telecommunications services industry. She coaches hundreds of clients each year
on using toll-free vanity 800 phone numbers as direct marketing tools to
increase advertising response rates. Laura can be reached at
lnoonan@800response.com or by calling 800-NEW-SALES.
Tracking
business incoming and outgoing phone calls helps companies in many ways, is
easy and inexpensive to set up, and provides proven results in several areas.
Many different businesses from a wide range of markets are using a call tracking
service. Realtors, hotels, mortgage companies, and lawyers have used the system
and increased customer loyalty as a result. Working with available technology
can be of great benefit to large and small businesses alike.
Using this
call tracking system permits the company to maximize investment returns and
change mere leads into increased sales. It also measures customer response to
the various advertising techniques being tried, breaking it down into data that
can be managed and compared, line by line. Doing these things will support
decisions based on cost per lead and avoid waste. Another benefit of this
strategic tracking is to measure staff performance. The owner can easily listen
to sales pitches given by workers to increase constructive criticism for
improvement. This can multiply motivation and productivity within the company,
and also eliminate staffing problems.
Capturing
data from phone system usage is easy and requires no special equipment. This
does not require changing your phone service, either. Simply request the toll
free numbers you would like to use and insert these numbers in your print
media, website, TV spots, coupons, and radio advertising. Next, when customers
respond to your advertising the calls are smoothly forwarded to the business
owner and the ad and call data is collected without any involvement of the
proprietor. Then, when it is convenient, log into the account, listen to calls,
analyze data received, and make better decisions for your company.
All of this
provides the results you need. Easily follow trends in your industry, identify
issues with employees, see which ads are the most profitable, know where your
calls are coming from, and receive an email alert when you have missed a call.
These gain the trust of your clients and improve your conversation ratings.
Generate more effective leads and stop wasting money on campaigns that don't
work, all while using the same equipment you've always had.
It didn't take long for
scammers to latch on to the recall troubles at Toyota
and turn the company's headaches into a rip-off payday.
The scam relies on
consumers misdialing the car company's toll-free telephone number by a single
digit. Instead of the vehicle-recall folks, callers get a recorded message
quickly telling them of a surcharge they'll pay for calling yet another number,
the Better Business Bureau warns.
Toyota's recall number is 800-331-4331.
Consumers who call receive information regarding the vehicles subject to the
massive recall regarding sticking gas pedals.
The scammers grabbed the
toll-free number that ends with 4431, hoping some callers would simply misdial.
They are directed to
another number because of the volume of calls. The other number charges them
$5.96 and asks for personal information such as a Social Security number.
BBB officials warn consumers to
ensure they have the right number.
David Migoya, The Denver Post
Perhaps this is an example of
why Toyota
should have set up a VANITY toll-free number. People
wouldn't misdial because they would recall the letters and word in the vanity
number better than they recall the numbers of the numeric toll-free.
Call 1-800-NEW-SALES to learn more about how a vanity number, like
1-800-NEW-PARTS, could have saved Toyota's
customers time and money.