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Articles

Seven Business Questions You Can Answer With Call Tracking Insights

by Laura Noonan, published in Dealer Marketing Magazine Online – September 2012 It’s inescapable—we live in a world…

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Customer Intelligence through Call Metrics, Recording, and Speech Analytics

by Laura Noonan, published in Speech Technology Magazine Online – August 2012 New technology advancements make customer intelligence…

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Five Ways to Improve Operations Efficiency with Speech-Detection Technology

by Laura Noonan, published in Call Center Times magazine – December 7, 2011 It takes time and resources…

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Three Quick Ways to Impact Business Performance

by Laura Noonan, published in Dealer Marketing Magazine November 2011 Today, businesses are under pressure to produce more,…

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How to Effectively Use Multiple Response Tools in Ad Campaigns: Local Phone Numbers, Toll-free Numbers, Vanity Numbers, and URLs

by Laura Noonan, published in Dealer Marketing Magazine, Sept. 29, 2011 As a business owner, you now face…

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Television and Out-of-Home Reinforce Your Advertising Strategy and Deliver Stronger Results

Dealer Marketing Magazine, December 2010 It is common knowledge that dealers use a variety of advertising outlets to…

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More Impactful Advertising – Seven (or More) Letters at a Time

Dealer Marketing Magazine, November 2010 For those of us suffering from numeric overload, every new advertisement we see…

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Successful Advertising and the Audit

by Michael Bedell, published in Dealer Marketing Magazine, October 2010 Most people don’t like the word “audit.” It…

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Develop a Strong Advertising Message to Squeeze More Out of Your Advertising Budget

by Laura Noonan, published in Dealer Marketing Magazine – September 2010 “Who’s got the juice?” That is a…

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Advertising Campaigns Are Not Etched in Stone

by Laura Noonan, published in Dealer Marketing Magazine – August 2010 It is often said that successful advertising…

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Train Admissions Teams to Listen – Sound Call-Handling Keeps Doors Open to Higher Enrollment

by Laura Noonan, published in Career College Central July/August 2010 Regularly reviewing your call-handling process is just smart…

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Deliver Quality and Value to Your Customers to Drive ROI

by Laura Noonan, published in Dealer Marketing Magazine – July 2010 Quality and value…two words that many people…

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Increase Response through Repetition (and a Hook)

by Laura Noonan, published in Career College Central Magazine – July/August 2009 For most of us, it takes…

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7 Ideas to Score Higher Marks for Your Advertising Campaigns and Track Your Return on Investment

by Laura Noonan, published in Career College Central – January 2010 Seven Ideas: 1. Commit to an advertising…

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Advertising in 2010—Five Essentials for Success

by Laura Noonan, published in Dealer Marketing Magazine – December 2009 I believe in the power of advertising….

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Five Common Questions About Toll-Free Services

by Laura Noonan, published in Dealer Marketing Magazine – October 2009 It’s not enough these days to just…

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Four Ways Your Dealership May Be Mishandling Sales Calls…and the Secrets to Turning Those Calls Around

by Laura Noonan, published in Dealer Marketing Magazine – July 2009 According to one of our dealer clients,…

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Nine Ways To Get More Out Of Your Dealership’s Advertising

by Laura Noonan, published in Dealer Marketing Magazine – July 2009 This year you are likely focused more…

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An Easy Way to Brand Your Dealership

by Laura Noonan, published in Dealer Marketing Magazine – June 2009 Times have changed and finding the perfect…

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Help Consumers Remember Your with a Vanity Phone Number

by Laura Noonan, published in Remodelers Journal_May 2009 A phone number like 1-800-HARDWOOD ® or 1-800-MILGARD ® is…

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“The benefits of using a vanity 800 number with tracking and recording are huge. We were receiving between…

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Education – Executive Director

“The 1-800-NEXT-WINDOW number has made a huge difference in our business – doubling our monthly installations and catapulting…

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Home Improvement – GM

“We use a vanity 800 number to help create brand recognition and provide an easy way for our…

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Healthcare – Director of Marketing and Advertising

“If we are executing a lead-generation or direct-response campaign for a client, it is highly encouraged for them…

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Partner – Agency Principal

More Calls. More Sales. More Profits.    1-800-NEW-SALE