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Advertising response

Many Ways to Increase Advertising Response Rates

As a successful business owner, you already understand the value of advertising. After all, how is your customer…

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You Have a Vanity Number – Now What?

You’re a well-educated business owner.  You’ve learned from experience, and you know how to market your business.  You…

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Auto Dealer is Using Vanity Numbers to Increase Incoming Phone Calls

“We use 1-800-NEW-FORD in our radio and TV ads because it is catchy and easy for people to…

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Consumer Spending Up? Ask Back-to-School Retailers!

According to this article on AdAge, back-to-school retailers must be feeling good! Is it an indication of more…

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What Are Vanity Numbers? How Do They Work?

What Are Vanity Numbers? Advertisers using vanity numbers in their campaigns report increased response rates of 25% or…

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How Vanity Numbers Influence Consumers & Improve Ad Campaigns

Numerous business Success Stories and market research surveys show that the effective use of toll-free vanity 800 phone…

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Advertising Expenditures Are Up in 2012

According to Kantar Media, and also published in the LA Times, advertising expenditures for Q1 2012 in the…

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Gather Critical Business Insights with CallFinder® Speech Analytics from 800response

According to the 2011 Small and Medium Businesses Routes to Market Study conducted by the SMB Group, customer-facing…

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Lead Nurture…The Art of Generating, Capturing, and Selling – with 800 Vanity Numbers

Finding ways to increase incoming calls to your business is a strong lead generation tactic – these leads…

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Dermatology Center Increases Revenues With a 800 Vanity Number

“Since using the vanity numbers in our ads, we are experiencing the best revenue months in history.” 1-800-NEW-LOOK…

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What Type of Business Should Be Using Vanity 800 Numbers?

If your business needs more incoming leads and calls, and more sales and profits, then your business needs…

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Career Colleges Use Vanity 800 Numbers and Call Tracking to Improve Business

With the recent news on job creation in the U.S. and more people going back to school to…

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Use Call Tracking Data to Shape Future Advertising & Marketing Strategies

Your business (or your clients) spends a LOT of money on advertising, promotions, and overall marketing initiatives, therefore…

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Looking for More Inbound Leads? Consider a Vanity 800 Number

Whether you run a home improvement/remodeling business, manage the marketing initiatives for a healthcare practice, or are looking…

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Louisiana Outreach Agency Opens Lines of Communication With Vanity 800 Number

1-800-NEW-QUAD Background: State-wide community agency wages the war on poverty by protecting and improving the quality of lives…

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Stats on Vanity 800 Numbers in Advertising

If you’re contemplating adding a toll-free vanity 800 number into your business tool kit, keep this in mind:…

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What’s In Your Business Toolkit? – Nine Tools to Consider

As the universe of marketing and advertising tools expands, now seems like a good time for small to…

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Four Good Reasons You Need a Vanity 800 Number

Why should a small business list a vanity 800 number in its advertising channels? Here are four good…

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Unique Ways to Advertise Your Vanity 800 Number

Yesterday, I came across the following company, based in Los Angeles, CA.  They are looking for home-owners who…

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Maximize and Track Marketing Budgets with a Direct Response Tool

The National Center for Education Statistics reports that enrollment in postsecondary institutions in the United States reached 17.7…

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Vanity 800 Customer’s Call Volume Jumps 650%

“We are shattering previous sales records by 50% and I attribute this success to our new advertising, which…

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Don’t Let Phone-ups Slip Through the Cracks

Recapture missed opportunities in real-time and turn them into sales. As you make your way through this fluctuating…

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One Tool = Three Simple Steps to Grow Your Business

Have you been looking for a cost-effective way to move units, increase service revenue, and process more credit…

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Learn to Capture Crucial Data on Your Advertising Campaigns

Which radio spot brought in the most calls? How many calls did our latest TV commercial bring in?…

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Five Tricks to Getting Higher Response Rates to your Advertising

Advertising and media channels are ever-changing. This makes finding the right advertising mix a moving target. All the…

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Vanity 800 Numbers Weigh-in with Healthcare Industry

We are all too familiar with the fact that healthcare costs are growing at an alarming rate. Today…

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Prospects + Telephone = Relationship Building

Advertising in the automotive industry has changed dramatically in the last ten years.  Like all industries, we’ve had…

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Bay Area Podiatrists Reduce Cost-per-Lead with Vanity 800 Number

“As a result of the radio campaign, each center now receives more incoming calls because the 1-800-NEW-TOES vanity…

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7 Ways to Greater Response Rates to Your Ad Campaigns

Overview: As many businesses are facing the prospect of leaner budgets, often one of the first areas to…

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Vanity 800 Numbers + Call Tracking Increase Response by 25 – 50%

Vanity 800 Benefits We’ve said it before, but it bears repeating: Companies that use unforgettable vanity 800 numbers…

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Why Having an Unforgettable Vanity 800 Number is Important for a Business

Year-after-year, consumers’ actions and preferences continue to show that it is important for companies to provide a way…

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Vanity 800 Number Myths

There are some misconceptions that vanity 800 numbers are not as effective as they had been over the…

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Auto Dealer Shatters Sales Records with Vanity 800 Number in Advertising

“We are shattering previous sales records by 50% and I attribute this success to our new advertising, which…

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Consumer Recall of Advertising & Phone Number Dialing Preferences

Toll-free Vanity 800 NumbersVs. Numeric Phone Numbers & URLs in Advertising Analysis of Consumer Recall & Dialing Preferences…

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Calculate Your ROI with a Vanity 800 Number

Calculate Expected ROI with a Custom 800 Number! It’s simple math…a toll-free vanity 800 number adds to your…

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Remodeling Franchise Uses Vanity 800 Numbers to Manage and Track Ads

“I recommend using vanity 800 numbers to any business using different means of advertising in order to track,…

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Auto Dealer Uses Vanity 800 Number to Capture Buyers and Stay Ahead of the Competition

Case Study:  “Vanity numbers will always be a part of our advertising and marketing strategy.” 1-800-NEW-TOYO Background: This…

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1-855-TEST-MY-T: Pharma Manufacturer Uses Vanity Phone Number to Recruit Patients for Clinical Trials

Pharmaceutical Manufacturer Uses Vanity Phone Number to Recruit Patients for Clinical Trials “The vanity number and call data…

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TV Lures Ads as Audiences Scatter – WSJ

TV Lures Ads as Audiences Scatter Media & Marketing – September 21, 2011 Here’s a business riddle: More…

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The Power of Radio – Research Brief

From the Center for Media Research… Tuesday, Nov. 15, 2011 The Power of Radio According to a study…

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How to Effectively Use Direct-Response Tools in Ad Campaigns

Using multiple response tools allows for optimal lead generation by the advertising business, and therefore success in growing…

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90% of TV Viewing Live Even With DVRs in 44% of Households

According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at…

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Weight-loss Clinic Uses Vanity 800 Number as Brand Positioning and Direct-response Tool in Ads

  1-800-NEW-SELF Background:   Competition among weight-loss surgeons in the Dallas area is intense. With over 10 years of…

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Successful Advertising Campaigns and the Audit

As featured in Dealer Marketing Magazine… Successful Advertising and the Audit – 15 Questions to Make Sure You…

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New Vanity 800 Numbers Are Available!

We have access to a new set of vanity 800 numbers for the health care industry.These numbers will…

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Drive ROI with Quality and Value for Your Customers

From Dealer Marketing Magazine’s recent issue… Quality and value…two words that many people are focused on right now,…

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Increase Response through Repetition (and a Hook)

by Laura Noonan, published in Career College Central Magazine – July/August 2009 For most of us, it takes…

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Vanity 800 Numbers Are Strategic Marketing Tools

Here is a snippet about vanity numbers from an article on eHow.com, by a contributing writer.  “Vanity numbers…

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Recapturing Lost Leads

Every business misses calls from time to time. But these missed opportunities are costly, and can be hard…

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Don’t Underestimate the Power of Tracking Ad Response

We realize it’s not a new concept – tracking ad response rates, but we wanted to reiterate the…

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Myths About Vanity 800 Numbers…

There are some out there, so we’d like to debunk them.Here is one: MYTH: Good Vanity 800 Numbers…

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Phone words – Top 5 Tips to Help Maximise Advertising Spending

A great article on vanity numbers (or phone words as they’re known as in Australia)… by Gavin Scholes,…

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A Custom Call-to-Action

A Custom Call-to-Action Gienna Shaw, for HealthLeaders Media, May 7, 2008   Wouldn’t it be cool if your…

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Bay Area Podiatrists Reduce Cost-per-Lead with Vanity 800 Number in Cooperative Radio Campaign

Background: Neat Feet and Elkins Retail Advertising have put together a unique advertising approach, bringing together multiple podiatry…

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The Benefits of Call Tracking Numbers

Toll-free call tracking numbers are powerful 10-digit numbers that allow businesses to monitor and track every lead down…

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Consumers of All Ages Have Higher Recall of Toll-free Vanity 800 Numbers Compared to URLs

An independent research survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising. Study…

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Vanity 800 Numbers Perform Best in All Media Types

The Proof is in the Research!   Market research study shows that consumers have recall rates of vanity…

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Some Facts About Toll-free Vanity 800 Numbers…

According to an independent research study, conducted by Infosurv, Inc… Toll-free Vanity 800 Numbers & URLs In Advertising……

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Five Levels of Engagement to Meet with Your Next Ad Strategy

There are five levels of engagement to meet with the components of the advertising strategies you develop: 1….

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Expensive Advertising Mistakes

The Five Most Dangerous and Expensive Advertising Mistakes Dealers are Making in 2009 – By Bill Park of…

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Get More out of Your Ad Budgets…7 Ideas for Stronger Ads

Get More out of Your Ad Budgets…7 Ideas for Stronger Ads:   1. Commit to an advertising campaign…

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Five Tricks to Getting Higher Response Rates to your Advertising

    Advertising and media channels are ever-changing. This makes finding the right advertising mix a moving target….

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Advertising on the Radio = Keeping it Simple

Advertising On The Radio – Keep It Simple By M. Bruce Abbott Let’s say you spent good money…

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New Survey from 800response Reveals Consumer Recall Rates of Advertisements

New Survey from 800response Reveals Consumer Recall Rates of Advertisements 800response (www.800response.com), the leading provider of vanity 800…

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Call Tracking Is Easy and Produces Great Results

Call Tracking Is Easy and Produces Great Results 21 Feb 2010 • 07:08 AM • Business   Tracking…

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Recall rip-off preys on Toyota owners misdialing a Toll-free Number

By The Denver Post Posted: 02/18/2010 01:00:00 AM MST Updated: 02/18/2010 02:04:06 AM MST It didn’t take long for scammers…

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Toll Free Numbers – Consumer’s Perspective

By Leonel Dunn Courtesy of Ezine Articles   Everyone becomes a consumer at some point in our complicated…

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Boost Direct Response With Toll Free Vanity Number

By Jon Rognerud Courtesy of Ezine Articles   You are driving to work in rush hour traffic, half…

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Benefits of a Toll Free Number

By Cyril Bird Courtesy of Ezine Articles   From a marketing perspective, it can be said without fear…

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Wireless Dealer Uses Custom 800 Toll-free Numbers to Monitor Ad Performance & Train Sales Staff

1-800-NEW-CELL Case Study   Background: A national wireless company headquartered in British Columbia activated a Custom number to…

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Getting a Vanity Number

By Clarence Well Courtesy of Ezine Articles   If you’re a businessman, you surely know the value of…

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How to Make Your Web Site Advertising, Newspaper and Phone Directory Advertising More Profitable!

By Noel Peebles Courtesy of Ezine Articles   The results I have seen achieved from newspaper, phone directory…

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Harness the Power of Direct Response Marketing

By Christy Brugger Courtesy of Ezine Articles   It’s all in the delivery. The power of direct response…

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21 Ways to Maximize Profits From Your Advertising

By Abe Cherian, CEO of AdClickMedia.com Courtesy of Ezine Articles   You can maximize your profits from your…

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Two Magic Words For Writing Radio Commercials That Sell

By Jay Huling, Ezine Articles   Go ahead, steal this idea.   It’s proven to sell again and…

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Most Successful Dealers Share Best Practices to Overcome Challenges

By Joe Overby, Staff Writer for Auto Remarketing December 18, 2009   ATLANTA — During the past year…

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800response Turns 20!

Thank you for your support over the years!   2010 marks the 20th Anniversary for 800response. Since 1990,…

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2009 Bull’s-Eye Ad Award Samples

Here are just a few of the ways our 2009 Bull’s-Eye Ad Award Winners are using Custom 800…

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Telephone Success Strategies for Small Businesses

By David Frey, President of Marketing Best Practices, Inc.   The other day I was in an auto…

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The Rebound Is Almost Here — Is your Marketing Plan Ready?

From Dealer Marketing Magazine   Written by Michael Bowen     November 6, 2009   Little by little the economy…

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Four Steps to Higher Response Rates to Your Ads!

Here are four easy ways to ensure that you can track advertising response and hone campaign efforts to…

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Better Business Practices You Can Use

Improve Your Customer Service Skills:   Great customer service is often the key to improving and growing a…

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Significantly Higher Ad Recall for Vanity vs. Numeric 800 Numbers

Posted by Marketing Charts   Courtesy of 800response   Advertisers can expect an 84% improvement in recall rates…

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Reproductive Health Center Helps More Families by Featuring 1-800-NEW-DREAM in Advertising Campaigns

1-800-NEW-DREAM Case Study   Background: ViaMark Advertising has been working with a leading fertility center on the East…

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The Advantages of Radio Advertising

From The Sideroad Written By: Michele Pariza Wacek   In the marketing world, radio has earned the reputation…

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Call Tracking: Get the Most Out of Every Lead

Are you getting the most out of every lead? With a toll-free vanity 800 number and call tracking,…

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Vanity Phone Number Advertising is More Memorable to Car Buyers than URLs Listed in Offline Advertising

  Automotive Digital Marketing Posted by Ralph Paglia on March 16, 2009 at 12:57am   Consumers have a…

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Five Common Questions About Toll-Free Services

From Dealer Marketing Magazine Written by Laura Noonan   Tuesday, October 20, 2009   It’s not enough these days…

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Are You Advertising in the Right Places, with the Right Response Tools?

From Dealer Marketing Magazine   Written by Laura Noonan   Monday, November 2, 2009   Research Reveals a Combination to…

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Career School Surpasses Their Business Goals by 200% After Activating a Toll-free Custom 800 Number

1-800-NEW-CAREER Case Study   Background: A barbering/cosmetology school with three campuses in Texas enrolls approximately 100 new students…

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Your Toll-free Prefix Does Matter!

Engine Ready, a search marketing company, recently created a test to determine if the use of various toll-free…

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Custom 800 Numbers Help Wireless Dealer Monitor Incoming Calls to 29 Locations & Track Ad Campaigns

  1-800-NEW-DEAL Case Study       Background: A fellow wireless dealer recommended the company use vanity 800…

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Good News for TV Advertisers – Prices for TV Spots Drop

    As reported in Tuesday’s issue of MediaBuyerPlanner… The average cost of a :30 spot on prime…

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2014 Forecast: TV Ad Revs To Top $4 Billion

MediaPost News by David Goetzl, Thursday, October 15, 2009, 5:00 AM   Comcast COO Steve Burke has hyped the potential for…

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Auto Financier Receives 450 Qualified Leads Each Month With Custom 800 Number in Ad Campaigns

  1-800-NEW-DEAL   Background: An automotive financing company offers indirect lending programs at franchise and independent automobile dealers…

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Digital Out-of-Home Reaches Two-Thirds of US Adults

From MarketingVOX – October 15, 2009     More than four in 10 (42%) agency and brand marketers…

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What Is Your Phone Number? The Marketing Clout Of Vanity 800 Numbers

From Dealer Marketing Magazine!         Written by Cameron Healey    Thursday, 28 February 2008 05:33…

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Nine Ways to Get More Out of Your Dealer Advertising

From Dealer Marketing Magazine!http://www.youtube.com/watch?v=6UtW-zmf9dk And, here is the article that ran in the publication… Nine Ways to Get…

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Advertising in a Bad Economy

Why You Need to Advertise in a Recession Now to Grow Your Business in the Future From Apryl…

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Negative Words Prove To Be Catchy In Advertisements

Negative Words Prove To Be Catchy   by Jack Loechner, Thursday, October 8, 2009, 8:15 AM   Subliminal images, images shown…

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Better Not to Mention the Lousy Economy

Better Not to Mention the Lousy Economy Oct 12, 2009 – Mark Dolliver NEW YORK With the recession…

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States Putting Squeeze on Ads to Raise Funds

NEW YORK (AdAge.com) – The marketing industry isn’t just under threat of regulatory pressure by the federal government…

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Analysts Confident Advertising Will Rise to Pre-Recession Levels

Analysts Confident Advertising Will Rise to Pre-Recession Levels Published on October 08, 2009 in MediaBuyerPlanner.  UBS analyst Michael…

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Digital Displays in White Plains, NY by Clear Channel Outdoor

Clear Channel Outdoor Holdings Inc. invested in an all-new digital communications network in White Plains, N.Y.   Clear…

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Five Questions About Toll-free Serivces

As seen in Dealer Marketing Magazine… Five Common Questions about Toll-free Services   It’s not enough these days…

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Lawyer Advocates for Vanity 800 Numbers in TV Ads!

“So what’s a lawyer to do with yellow page advertising? If you’re one of the three or four…

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Young Professionals Most Optimistic About Economy

Some interesting news for advertisers and marketers…A new study by American Express… A majority of US consumers are…

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Advertising Awards: Bull’s-Eye Ad Awards Kicks Off for Use of Vanity 800 Numbers in Ad Campaigns!

Today kicks-off open season for advertising awards at 800response!  We’re excited to announce the fifth annual Bull’s-Eye Ad…

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Ad Agencies: Win Clients & Run Successful Campaigns with a Vanity 800 Number

Information for Advertising Agencies As you’re about to wind down 2009, and start plans for 2010, think about…

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Good News for Advertising Industry – Auto Manufacturer Spending $1B Big!

    Toyota plans marketing blitz to reverse U.S. slide     By Bernie Woodall and Kevin Krolicki…

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Murdoch Says Ad Markets Are Improved

From The Wall Street Journal… By NAT WORDEN News Corp. Chief Executive Rupert Murdoch said U.S. advertising markets…

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Use Vanities Plus Call Tracking to Monitor Every Dollar Spent on Advertising

Some words from an advertising industry expert, published in a recent AdvertisingAge article… “This current economy has stimulated…

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Good News for the Outdoor Advertising Industry!

I just read this good news in MEDIAWEEK… Sept 13, 2009 -By Janet Stilson Sales and traffic in…

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Survey: 33% of Advertisers See Uptick In ’09 Spending

And, more good advertising news from MediaDailyNews: Survey: 33% of Advertisers See Uptick In ’09 Spending by Erik Sass, Friday,…

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Traditional Media Still Holding its Own in Advertising

As written in an article in Media Daily News. Traditional Media Still Influential in Travel Decisions: About 117…

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Bright Spots for the Advertising Industry

Here is some more good news for the advertising industry… 1. CBS has sold 65% of the available…

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Why Use a Vanity 800 Number in Advertising

We often speak with advertisers, as well as Account Executives and Managers at advertising agencies, who wonder what…

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Custom 800 Numbers Help Wireless Dealer Monitor Incoming Calls to 29 Locations & Track Ad Campaigns

    1-800-NEW-DEAL Background: Connectivity Source is a market leader in the retail and B2B wireless communication industry,…

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Discover the Parts of an Advertising Strategy that are Right for Your Business

This is a great article I just read on MSNBC.com.  Recaps the benefits of various types of advertising…

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Numeric Toll-free Numbers – The Benefits

We’re always talking about vanity 800 numbers and the benefits of using these totally unique phone numbers to…

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Dealerships Continue to Increase Leads and Sales Using Toll-free Custom 800 Number in TV Ads

1-800-NEXT-CAR Background: A dealer group provides high-risk credit to consumers looking for auto loans. Now that the need…

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Ad Tracking with 800 Numbers

Tracking ad campaign effectiveness is a key component to fine-tuning advertising strategies, media plans (choosing the right stations,…

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Some Good News for Advertising Budgets

According to an article in today’s MediaPost News’ Marketing Daily, Marketers continue to be under heavy pressure to…

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News for Outdoor Advertising in Los Angeles, CA

L.A. City Council Bans B’boards, Supergraphics in Emergency Move The Los Angeles City Council has voted to prohibit…

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Advertisers use Call Tracking to Monitor Every Dollar Spent

Some words from an advertising industry expert, published in a recent AdvertisingAge article…”This current economy has stimulated a…

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Print Advertising Lives!

A new study conducted by MORI Research, commissioned by the Newspaper Association of America (NAA), reveals that U.S….

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Support for Traditional Media Advertising

I just read an article from MediaPost News/Marketing Daily that lifted my spirits and outlook on the future…

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Calculating Cost-Per-Lead; Easy with Call Tracking Software

These days it’s likely most businesses are buttoning down and focusing on getting the most out of their…

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Four Ways You May Be Mishandling Sales Calls…and the Secrets to Turning Those Calls Around

One of the easiest ways to solve the problem of leads not converting to sales, is to take…

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Use Call Tracking Metrics to Improve Ad Campaign Performance

Many businesses currently use a lead-tracking system to monitor the route or path of a lead, and to…

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3 Simple Ways to Grow Your Company

Are you looking for a cost-effective way to boost sales, billings and profits?  Do you want to become…

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DMM – Nine Ways to Get More Out of Your Dealership’s Advertising

Dealer Marketing Magazine (an auto trade publication) has published an article with tips for General Managers, Business Managers,…

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4 Benefits that Call Tracking Offers a Business

There are a few simple ways to leverage a call tracking system to get the most out of…

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Successful Businesses Advertise with Vanity 800 Numbers

Many businesses are successful at using toll-free vanity 800 numbers in their advertising campaigns.  Rather than using a…

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Meet the Vanity 800 Experts of 800response

We just wanted to share a bit about the people that make up 800response.  Here is a company…

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Study Shows Consumers Have 45% Better Recall of Toll-free Vanity 800 Numbers over URLs

An independent survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising, and uncovered…

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“Every day, 1-800-ROOF-PRO reinforces the credibility and professionalism of our company when people see the number on our…

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Home Improvement – Owner

“Switching to a more memorable response tool in our radio ads, where people cannot see or write down…

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Healthcare – Director of Global Recruitment

“We’ve definitely seen a spike in the number of calls that come in as a direct result of…

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Dealership GM

“Having 1-800-NEXT-CARE, a memorable phone number, ensures that people will remember and contact us first, rather than having…

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Healthcare – Director of Marketing and Advertising

More Calls. More Sales. More Profits.    1-800-NEW-SALE