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Advertising Research

Americans Are Fed Up with Bad Advertising!

A recent InsightsOne Study shows how we are tired of seeing, hearing, being presented with irrelevant ads, and…

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Heavy Media Users Still Spread Their Interests

According to results from an Edison Research and Arbitron study. heavy usage of one of the top 3…

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Consumer Spending Up? Ask Back-to-School Retailers!

According to this article on AdAge, back-to-school retailers must be feeling good! Is it an indication of more…

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Advertising Expenditures Are Up in 2012

According to Kantar Media, and also published in the LA Times, advertising expenditures for Q1 2012 in the…

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Maximize and Track Marketing Budgets with a Direct Response Tool

The National Center for Education Statistics reports that enrollment in postsecondary institutions in the United States reached 17.7…

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Learn to Capture Crucial Data on Your Advertising Campaigns

Which radio spot brought in the most calls? How many calls did our latest TV commercial bring in?…

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7 Ways to Greater Response Rates to Your Ad Campaigns

Overview: As many businesses are facing the prospect of leaner budgets, often one of the first areas to…

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Vanity 800 Numbers + Call Tracking Increase Response by 25 – 50%

Vanity 800 Benefits We’ve said it before, but it bears repeating: Companies that use unforgettable vanity 800 numbers…

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Auto Dealer Shatters Sales Records with Vanity 800 Number in Advertising

“We are shattering previous sales records by 50% and I attribute this success to our new advertising, which…

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Consumer Recall of Advertising & Phone Number Dialing Preferences

Toll-free Vanity 800 NumbersVs. Numeric Phone Numbers & URLs in Advertising Analysis of Consumer Recall & Dialing Preferences…

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The Power of Radio – Research Brief

From the Center for Media Research… Tuesday, Nov. 15, 2011 The Power of Radio According to a study…

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90% of TV Viewing Live Even With DVRs in 44% of Households

According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at…

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Drive ROI with Quality and Value for Your Customers

From Dealer Marketing Magazine’s recent issue… Quality and value…two words that many people are focused on right now,…

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Don’t Underestimate the Power of Tracking Ad Response

We realize it’s not a new concept – tracking ad response rates, but we wanted to reiterate the…

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Myths About Vanity 800 Numbers…

There are some out there, so we’d like to debunk them.Here is one: MYTH: Good Vanity 800 Numbers…

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Radio Results Are the Best in a Decade

from Center for Media Research… Reflecting growing signs that the U.S. economy is back, radio delivers its best results…

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Study: Vast Majority of Live TV Viewers Sit Through Commercials

Not as many change channels as some may think By Michael Malone — Broadcasting & Cable, 5/10/2010 5:14:44…

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4 in 10 See Nation of ‘Haves’ and ‘Have-nots’

4 in 10 See Nation of ‘Haves’ and ‘Have-nots’ And more than one-third in a Pew survey classify…

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Online Advertising Tips: 4 creative advertising techniques for online success

http://www.fuelnet.com/daily/online_advertising_tips/make-a-good-impression/ Create a landing page. Instead of steering surfers to your company’s home page, set up a separate…

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Consumers of All Ages Have Higher Recall of Toll-free Vanity 800 Numbers Compared to URLs

An independent research survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising. Study…

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Vanity 800 Numbers Perform Best in All Media Types

The Proof is in the Research!   Market research study shows that consumers have recall rates of vanity…

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2010 Radio Ad Revenues May Exceed Forecasts

Here is some good news for the radio industry, and for any business who may be using or…

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Some Facts About Toll-free Vanity 800 Numbers…

According to an independent research study, conducted by Infosurv, Inc… Toll-free Vanity 800 Numbers & URLs In Advertising……

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Five Levels of Engagement to Meet with Your Next Ad Strategy

There are five levels of engagement to meet with the components of the advertising strategies you develop: 1….

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Expensive Advertising Mistakes

The Five Most Dangerous and Expensive Advertising Mistakes Dealers are Making in 2009 – By Bill Park of…

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New Survey from 800response Reveals Consumer Recall Rates of Advertisements

New Survey from 800response Reveals Consumer Recall Rates of Advertisements 800response (www.800response.com), the leading provider of vanity 800…

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Radio, TV, Print Ads Most Trusted by People

According to a Nielsen survey from July 2009, traditional media advertising outlets are more trusted by consumers than…

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Toll Free Numbers – Consumer’s Perspective

By Leonel Dunn Courtesy of Ezine Articles   Everyone becomes a consumer at some point in our complicated…

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Benefits of a Toll Free Number

By Cyril Bird Courtesy of Ezine Articles   From a marketing perspective, it can be said without fear…

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Wireless Dealer Uses Custom 800 Toll-free Numbers to Monitor Ad Performance & Train Sales Staff

1-800-NEW-CELL Case Study   Background: A national wireless company headquartered in British Columbia activated a Custom number to…

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21 Ways to Maximize Profits From Your Advertising

By Abe Cherian, CEO of AdClickMedia.com Courtesy of Ezine Articles   You can maximize your profits from your…

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Most Successful Dealers Share Best Practices to Overcome Challenges

By Joe Overby, Staff Writer for Auto Remarketing December 18, 2009   ATLANTA — During the past year…

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800response Turns 20!

Thank you for your support over the years!   2010 marks the 20th Anniversary for 800response. Since 1990,…

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Better Business Practices You Can Use

Improve Your Customer Service Skills:   Great customer service is often the key to improving and growing a…

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Significantly Higher Ad Recall for Vanity vs. Numeric 800 Numbers

Posted by Marketing Charts   Courtesy of 800response   Advertisers can expect an 84% improvement in recall rates…

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Reproductive Health Center Helps More Families by Featuring 1-800-NEW-DREAM in Advertising Campaigns

1-800-NEW-DREAM Case Study   Background: ViaMark Advertising has been working with a leading fertility center on the East…

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The Advantages of Radio Advertising

From The Sideroad Written By: Michele Pariza Wacek   In the marketing world, radio has earned the reputation…

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Call Tracking: Get the Most Out of Every Lead

Are you getting the most out of every lead? With a toll-free vanity 800 number and call tracking,…

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Vanity Phone Number Advertising is More Memorable to Car Buyers than URLs Listed in Offline Advertising

  Automotive Digital Marketing Posted by Ralph Paglia on March 16, 2009 at 12:57am   Consumers have a…

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Are You Advertising in the Right Places, with the Right Response Tools?

From Dealer Marketing Magazine   Written by Laura Noonan   Monday, November 2, 2009   Research Reveals a Combination to…

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Career School Surpasses Their Business Goals by 200% After Activating a Toll-free Custom 800 Number

1-800-NEW-CAREER Case Study   Background: A barbering/cosmetology school with three campuses in Texas enrolls approximately 100 new students…

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Your Toll-free Prefix Does Matter!

Engine Ready, a search marketing company, recently created a test to determine if the use of various toll-free…

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Custom 800 Numbers Help Wireless Dealer Monitor Incoming Calls to 29 Locations & Track Ad Campaigns

  1-800-NEW-DEAL Case Study       Background: A fellow wireless dealer recommended the company use vanity 800…

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Auto Financier Receives 450 Qualified Leads Each Month With Custom 800 Number in Ad Campaigns

  1-800-NEW-DEAL   Background: An automotive financing company offers indirect lending programs at franchise and independent automobile dealers…

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Digital Out-of-Home Reaches Two-Thirds of US Adults

From MarketingVOX – October 15, 2009     More than four in 10 (42%) agency and brand marketers…

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What Is Your Phone Number? The Marketing Clout Of Vanity 800 Numbers

From Dealer Marketing Magazine!         Written by Cameron Healey    Thursday, 28 February 2008 05:33…

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Nine Ways to Get More Out of Your Dealer Advertising

From Dealer Marketing Magazine!http://www.youtube.com/watch?v=6UtW-zmf9dk And, here is the article that ran in the publication… Nine Ways to Get…

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Advertising in a Bad Economy

Why You Need to Advertise in a Recession Now to Grow Your Business in the Future From Apryl…

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Negative Words Prove To Be Catchy In Advertisements

Negative Words Prove To Be Catchy   by Jack Loechner, Thursday, October 8, 2009, 8:15 AM   Subliminal images, images shown…

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Better Not to Mention the Lousy Economy

Better Not to Mention the Lousy Economy Oct 12, 2009 – Mark Dolliver NEW YORK With the recession…

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States Putting Squeeze on Ads to Raise Funds

NEW YORK (AdAge.com) – The marketing industry isn’t just under threat of regulatory pressure by the federal government…

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Analysts Confident Advertising Will Rise to Pre-Recession Levels

Analysts Confident Advertising Will Rise to Pre-Recession Levels Published on October 08, 2009 in MediaBuyerPlanner.  UBS analyst Michael…

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Good News for Newspapers!

NAA: Subscriber Churn Down For Newspapers by Erik Sass, Yesterday, 5:34 PM     Amid the generally catastrophic…

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Young Professionals Most Optimistic About Economy

Some interesting news for advertisers and marketers…A new study by American Express… A majority of US consumers are…

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Advertising Awards: Bull’s-Eye Ad Awards Kicks Off for Use of Vanity 800 Numbers in Ad Campaigns!

Today kicks-off open season for advertising awards at 800response!  We’re excited to announce the fifth annual Bull’s-Eye Ad…

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Murdoch Says Ad Markets Are Improved

From The Wall Street Journal… By NAT WORDEN News Corp. Chief Executive Rupert Murdoch said U.S. advertising markets…

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Use Vanities Plus Call Tracking to Monitor Every Dollar Spent on Advertising

Some words from an advertising industry expert, published in a recent AdvertisingAge article… “This current economy has stimulated…

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Good News for Television Advertising

According to new research, as published by The Center for Media Research and Neilsen Wire… “…The average American…

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Study: Companies Focused On Marketing Accountability

“53% of survey respondents said they are shifting advertising investment from brand-building initiatives to promotional marketing…“ An article…

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“Make sure you include a strong call-to-action on your billboard and your ad will deliver impressive results. Two,…

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Partner – Outdoor Agency VP and GM

“Switching to a more memorable response tool in our radio ads, where people cannot see or write down…

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Healthcare – Director of Global Recruitment

“Having 1-800-NEXT-CARE, a memorable phone number, ensures that people will remember and contact us first, rather than having…

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Healthcare – Director of Marketing and Advertising

“The 1-800-NEXT-WINDOW number has made a huge difference in our business – doubling our monthly installations and catapulting…

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Home Improvement – GM

More Calls. More Sales. More Profits.    1-800-NEW-SALE