800response Infoline – March 2012

April 3, 2012

There are many businesses across North America that kick into high gear in the spring, advertising their services to book jobs and bring in major revenue.

If they don’t have a vanity 800 number (think 1-800-GOT-JUNK® or 1-800-FLOWERS®), they’re already two steps behind those companies that do. So, consider these powerful vanity 800 numbers for your spring advertising and marketing campaigns:

HOME IMPROVEMENT:

800-NEW-ROOF	800-NEW-PATIO	800-GET-WINDOWS
800-ROOF-PRO	800-NEXT-KITCHEN	800-NEW-HVAC
800-NEW-ROOM	800-NEW-BATH	800-NEW-COOL

LAWN & GARDEN:

800-NEW-GARDEN	800-NEW-GREEN	800-NEW-TURF
800-NEW-LAWN	800-NEW-MOWER	800-NEW-YARD

There are vanity 800 numbers available for all types of businesses, not just home-repair related businesses.

For example, we now have 1-800-PAIN-CLINIC available!

Contact an Account Manager and work with them to conduct a search of our full inventory of vanity 800 numbers, or feel free to use our online directory right now to search by industry, keyword or a specific number you may have in mind for your business!

“As a result of the radio campaign, each center now receives more incoming calls because the 1-800-NEW-TOESnumber and the matching co-op company name are so easy to remember.”Read the Full 1-800-NEW-TOES Story!

“We saw a significant increase in call traffic once we started
advertising with1-800-NEW-RIDE AND1-800-NEXT-CAR

– at least a 30%
increase, maybe more.”Read the Full 1-800-NEW-RIDE Story!

Podiatry CentersWest Coast

Auto DealerEast Coast

Practical Uses for Vanity 800 Numbers & Speech Analytics

Today, businesses are using speech analytics technology to answer common business questions and improve operations efficiencies.

As we move through 2012, the trend of getting to the “Voice of the Customer” is going to continue to gain importance and relevancy as it pertains to implementing successful business and marketing strategies. So, don’t miss the boat – get on board – and let CallFinder speech analytics technology help you improve efficiencies by…

1. Discovering trends and assessing business-drivers
Are customers not buying due to price or other concerns?

2. Automating quality assurance through script compliance
Are front line employees taking a caller through the appropriate script?

3. Diminishing the number of at-risk customers
Is customer service addressing the needs of a caller in order to build or retain a positive customer relationship?

4. Identifying employee training opportunities
What areas within sales and customer service need to be addressed in
order to strengthen the team and provide them with the skills they need
to be successful?

5. Monitoring interactions that customers may have with competitors
Is there a particular competitor threatening the success of your sales team?

To learn more about CallFinder speech analytics and how this technology will benefit your clients’ businesses, call an Account
Manager at 1-800-NEW-SALE, or contact the sales team. CallFinder is available for any business, a client does not need to activate a Custom 800® number in order to sign on for this service.

More Calls. More Sales. More Profits. 1-800-NEW-SALE

Vanity 800 Number Brings Dealer 40% More Leads Than Numeric Phone Number

“A numeric phone number just does not produce as many calls as a vanity 800 number. People cannot remember a long string of digits in the time they are able to view the billboards.”

1-800-NEW-CADDY

Background:
Cadillac dealership spends tens of thousands of dollars across multiple advertising campaigns each month, resulting in nearly 300 incoming calls
every 30 days.

Client Profile:
General Manager – Northeastern TX

Challenge:
Strengthen the dealerships’ brand and bring in more leads.

Solution:
Obtain a memorable phone number that brands the dealership.

Results:
Using 1-800-NEW-CADDY in all of the dealerships’ advertising has
proven that a memorable direct-response tool generates more incoming
calls. In fact, the Cadillac dealership averages 40% more calls now that
they use their vanity 800 number in place of a numeric phone number.

The General Manager of the dealership explains, “Our outdoor campaign includes two billboards with each featuring 1-800-NEW-CADDY. The billboards generate about 15% of our total incoming calls.”

“A numeric phone number just does not produce as many calls. People
cannot remember a long string of digits in the time they are able to
view the billboards.”

The GM activated 1-800-NEW-CADDY to generate more calls from his
advertising. “By featuring one easy-to-remember phone number in all of
our ads – making it a constant message – I know that people will not
even have to think when they are looking for our services. They will
remember our vanity number and call us before they call the
competition.”

Having been at the helm of the dealership for seventeen years, Wayne
knows what media outlets his customers are tuned in to. “Each department
manager listens to the call recordings on a daily basis. Through the
conversations we have with callers and customers we know what ad
campaign they are responding to.”

He sees the bigger picture. By using their vanity 800 number in radio, newspaper, and direct mail campaigns, he knows that 1-800-NEW-CADDY will drive more calls to his dealership. And, more calls mean more revenue.

Read more Custom 800 number case studies covering a variety of industries.

Cadillac and Caddy are trademarks of General Motors Corporation. There is no relationship between 800response or any of its affiliates and the aforementioned company.

More Calls. More Sales. More Profits. 1-800-NEW-SALE

Vanity 800 Number Articles, Successes & Tips

Don’t forget to check out the latest articles, success stories, advertising tips and news at the Toll-free Vanity Zone – www.800response.com/blog/.

Your comments and contributions on the subjects covered, like advertising response rates, how to improve ROI of clients advertising campaigns, and making advertising dollars work best would be greatly appreciated.

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