Four WOM Stats Every Marketer Must Know

by John Moore
TalkTrack Conversationalist
8-16-2010

As a way of background, the stats
shared below have been culled from recent Keller Fay research data. 
These stats are priceless research information that can benefit any
marketer in any industry.

1.  The average American consumer mentions specific brand names 60 times per week in conversations.

2.  50% of all consumer conversations about brands refer to a company’s marketing activities.

3.  65% of all WOM conversations are “mostly positive.”

4.  Less than 10% of word of mouth conversations happen online.

Read the full article here.