Toll-free Vanity 800 Zone
Release of the 855 Toll-free Prefix & What it Means for Your Business
July 12, 2010
As many businesses are aware, the telecommunications industry has asked the FCC (Federal Communications Commission) to implement measures to open a new toll-free code (1-855), which is expected to be released in the 4th quarter of 2010.
Prior to making "888" toll-free numbers available to the public, the FCC allowed assignees of 1-800 numbers to pre-reserve the equivalent number in 1-888.
This will NOT be the case with the release of the 855 code.
Similar to how they released 877, there will be no pre-reservations, therefore the 855 version of your company's vanity number is at risk of being picked up by competitors, trademark infringers, misdial-number brokers, and those involved in hoarding, warehousing and brokering of toll-free numbers. These companies see significant value in acquiring the 855 version of your company's vanity number, and will do whatever they can to obtain it, ultimately at your expense.
800response is assembling a coalition of high profile toll-free users who are
seeking to replicate their numbers in the new “855″ code. The coalition will
file a formal request with the FCC asking that they set-aside those numbers
prior to the opening the 855 code. Once
these “vanity numbers” are identified, they should be marked as
“unavailable” and should not be released for reservation by the
general public (similar
to what was implemented during the release of the 888 toll-free code).
Please contact us to learn how you
can support this important effort to protect your investment in your toll-free
number(s). We look forward to hearing from
you.
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I hope people take a serious look at the implications that the 855 release has for their brand. The number could be picked up by anybody including misdialers and competitors, which could be detrimental to business. That is why all Companies with major branded Vanity Numbers should consider supporting 800 Response in this important initiative and help ensure that their Vanity Number does not end up in the wrong hands.