Toll-free Vanity 800 Zone
Drive ROI with Quality and Value for Your Customers
July 20, 2010
From Dealer Marketing Magazine’s recent issue…
Quality and
value…two words that many people are focused on right now, no matter what their
position on the business food chain, whether they’re a consumer or a business
owner. As we forge ahead through 2010, quality and value are two key messages
you will want to convey in your marketing and advertising campaigns: not only
from a product standpoint, but also from a service standpoint.
Think of
all the business services you use to make your operation run smoothly–communications,
customer management tools, the phone system, and so many others. Are they the
best?
Do they deliver the quality and value that you expect?
Do they allow you
to effectively talk to your audience?
Let’s take
your marketing and advertising communications as an example and look at the
business services you deploy to deliver quality and value to your customers.
Quality leads
to credibility:
A quality
ad campaign is one that is appealing to, and resonates with, consumers. It
should leave them with a favorable opinion of your business and a perception of
credibility–a dealer they would want to buy a vehicle from. Quality advertising
always includes an easy way for customers to get in touch with you. If you
offer a local or toll-free numeric phone number, like 866-432-6897, it is going
to be hard for people to remember. If you advertise with a vanity number, like
1-800-NEW-HYBRID, however, you make it easier for people to remember you when
they want to call.
Make sure
you work with a phone service and number provider that best fits your needs: a
quality provider that offers flexibility with their services and delivers
value.
Value
drives response:
Value-added
(along with quality) advertising campaigns generate a surge of consumer
response and deliver leads. When a campaign brings customers into your
dealership (with phone calls, web leads, or walk-ins) your ROI for the campaign
improves, the cost-per-lead goes down, and the value of your advertising
campaign, in relation to the business strategy goes up!
Also, the
call data that your telecommunications provider delivers should be easy to
access, understand, and manipulate for various reporting needs. Robust call
data is valuable because it can show trends, including your busiest business
hours and what campaigns are driving the most inquiries. Armed with this
important data, you can plan staffing and marketing resources according to when
you’ll be busiest, where your leads are coming from and which marketing sources
deliver the best ROI.
As part of
your team, your service partners should help you deliver these key emotional
and financial aspects–quality and value to your customers.
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Vanity numbers are one of the best tools you can include in your advertising campaign. Vanity numbers are memorable, which is the biggest key to their success When people think about Flowers, most remember 1-800 Flowers right off the bat. If they remember your number and your business than they are more likely to utilize the products and service that you offer. That is why it absolutely essential to get a vanity number as it gives you a huge edge over your competition.