Vanity 800 Numbers Are Strategic Marketing Tools

Here is a snippet about vanity numbers from an article on eHow.com, by a contributing writer. 

“Vanity numbers spell out words or suggest words. 1-800-FLOWERS is one
of the most widely known vanity numbers and is easily remembered on
Mother’s Day and Valentine’s Day. Vanity numbers are a marketing tool
that can encourage brand switching. Even if consumers have a favorite
restaurant with a local number, they’re more likely to call the number
they remember first. Vanity numbers are in short supply, and a broker may be required to negotiate a deal with the person who owns a specific number.”

Read the full article.