Talk About Advertising to a Captive Audience!

California considers advertising on digital
license plates

Facing a
multibillion dollar deficit, California
lawmakers are taking a cue from the Apple motto, perhaps, and “thinking
different.”

A
Democratic legislator in the state californiaold2larger California considers advertising on digital
license plateshas introduced a bill that would allow research into the use of
electronic license plates that would support digital advertisements when a
vehicle is idling. When a vehicle is moving the plate would display a static
license plate image.

While the
idea certainly has the potential to help California
stabilize its turbulent finances, there’s more than money involved. The devices
could also be used in emergency situations to broadcast missing-child alerts or
urgent traffic updates.

We can just see it now…vanity 800 numbers advertised on millions of vehicles in California while they idle in freeway traffic.  Now that is targeting a captive audience!