Radio Results Are the Best in a Decade

from Center for Media Research…

Reflecting
growing signs that the U.S. economy is back, radio delivers its best
results in quarter-to-quarter revenue comps since Q1 2007 with a +6%
overall increase to $3.687B. This gain represents the highest posted in nearly
a decade, according to the recent study by the accounting firm
of Miller, Kaplan, Arase & Co. reported by the The Radio Advertising
Bureau with more than 6,000 member Radio stations in the U.S. and over 1,000
member networks, representative firms, broadcast vendors, and international
organizations.

According to the report,
the Eastern Region outpaced the rest of the nation in ad spending gains for Q1,
up 12.7% - followed by the Southwest and Central Regions, up 9.7% and
6.7%, respectively. Spending is up but trails nationwide growth in the
West (4.5%) and South (3.5%).

RAB President and CEO, Jeff
Haley, says “Our growth in this recovery is showing signs that Radio’s
momentum is outpacing that of other traditional media… underscoring
Radio’s inherent strength with advertisers demonstrating renewed
enthusiasm for spending in our medium… advertisers have found and, in
many instances, rediscovered Radio. With ever-expanding Digital and
Off-Air vehicles adding to Radio’s appeal… this growth trend will
continue to gain momentum,” Haley concludes. 

For more study data, visit here.