Don’t Underestimate the Power of Tracking Ad Response
June 17, 2010
We realize
it’s not a new concept – tracking ad response rates, but we wanted to reiterate
the power and level of knowledge that ad tracking, and specifically phone
call tracking, brings to you and your business.
Imagine spending thousands on your ad campaigns with no way of measuring
the results. (Yes, a closed sale is a measurement, but you also need
to measure in terms of leads generated.) Knowing how many leads a
campaign generates empowers you to make decisions on future ad campaigns and
media buys.
Real-time tracking and recording
features provide you with the knowledge you need to make strategic decisions
when it comes to advertising campaigns; whether it be decisions on creative
elements, your offer, the call to action, and the media outlets you advertise
with.
With a call tracking service you can hone in on the fine details of who is
calling your business, what their average household income is, their average
home value, as well as when they are most likely to call your business.
How? With detailed tracking reports that capture data on each incoming
call. Call tracking reports like:
Addresses
& Demographics will build your lead database.
Zip Code
Summary shows you the hot spots, where your callers are calling from; home,
work.
Repeat
Callers Detail reveals who is calling you often, or more than once for
information or to hire you.
Missed
Calls is a huge eye-opener for many businesses, they can monitor how many leads
they are losing with a report like this.
Hourly and
Daily Call Summary reports show when your business lines are most active so you
can determine the necessary staffing levels and monitor response to radio
campaigns, TV ads, etc.
TopCities and Top Area Codes reports also
drill down on where your callers are located.
With all of
this data at your fingertips, you’ll be able to more accurately plan out
marketing and advertising campaigns, and get more return for your advertising
investment.
Find more
information about call tracking, call recording, and vanity toll-free numbers
here.
One thought on “Don’t Underestimate the Power of Tracking Ad Response”
Call Tracking is such a great tool to have along with your already powerful vanity number. In today’s economy you need to ensure that you are not spending tons of money where you shouldn’t like extra receptionists when no one is calling you business. With these advanced features you can really track the effectiveness of your Vanity Number, Ad campaign or even where you are making the most sales. This is absolutely essential to the success of your marketing efforts.
Call Tracking is such a great tool to have along with your already powerful vanity number. In today’s economy you need to ensure that you are not spending tons of money where you shouldn’t like extra receptionists when no one is calling you business. With these advanced features you can really track the effectiveness of your Vanity Number, Ad campaign or even where you are making the most sales. This is absolutely essential to the success of your marketing efforts.