Toll-free Vanity 800 Zone
A Third Myth About Vanity 800 Numbers…
June 11, 2010
Myth:
It’s better to advertise a website in ads – no need to include a memorable phone number too.
Some
companies think they’ll get the most traffic and best response rates if they
advertise just their website in advertising campaigns.
FACT:
Consumers have a 45% higher recall rate of vanity 800 numbers over URLs.
An
independent research survey of 1,000 consumers tested recall of vanity 800 numbers and
URLs in advertising. Study results show that when presented with advertisements
featuring vanity 800 numbers and URLs, consumers showed a 45% greater recall
rate for the vanity 800 numbers over the websites.
To
make the most effective use of budgets and lead generation tactics, advertisers
should include BOTH a website AND an unforgettable phone number.
One thought on “A Third Myth About Vanity 800 Numbers…”
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I completely agree, in today’s economy you can’t put a URL in a radio ad and expect to get fabulous results. You need to use multiple approaches including a Vanity Number to maximize the effectiveness of your ad campaign. Vanity Numbers will also help to build your brand just look at successful companies such as 1-800 Flowers or 1-800 Got Junk. You really can’t beat the value of a Vanity Number in today’s economy.