The Make-up of a Great Vanity 800 Number

If you run advertising, and want people to call your business, here are some benefits of vanity 800 numbers that should be taken into consideration:

1. It is a “full vanity,” meaning the entire number (other than the prefix) spells out relevant words, like 800-BETTER-SMILE.  Partial vanity numbers, like 800-928-TOES, are not as memorable as a full vanity.

2. The vanity number is a true 800 toll-free, using the 800 prefix.  Studies prove that “800″ is the most widely recognized toll-free prefix; 866, 877 and 888 are not quite as recognized.  Read the studies here.

3. The vanity 800 number is relevant to your business.  If you’re a siding company and advertising in local media outlets to reach homeowners who need to re-side their homes, a number like 800-NEW-SIDING is perfect.  Same for Ford dealers, used car dealers, and institutions of higher education (800-NEW-FORD, 800-PREOWNED, 800-NEW-SKILLS).

4. The vanity provider you work with offers reporting services so you can monitor the volume of calls that come into your vanity 800 number, and your business.  Vanity providers also often offer call recording, which is beneficial in developing sales and customer service training techniques.

And, I’m sure you can think of many more reasons that vanity numbers benefit businesses, so share them here.