The Benefits of Call Tracking Numbers

Toll-free call tracking numbers are powerful 10-digit numbers that allow businesses to monitor and track every lead down to the source.  This is a must for any marketing/advertising manager, director, or executive who is responsible for reporting on their strategy’s performance at the end of the day.

Numeric call tracking numbers are perfect for advertising and marketing campaigns that include visual media types, but only if they have a “shelf-life.”  This includes newspaper advertising, Yellow Pages ads, online ads, and some direct mail.  Advertisers can effectively track pay-per-click and SEO ad campaigns, test one direct mail postcard against another, and tracking online conversions from their websites, all with these numeric toll-free numbers.

What these numeric tools cannot do is brand.  Only a vanity 800 number can brand your business, like 1-800-NEW-ROOF for a roofer, or 1-800-NEW-RATE for a bank or lending institution.

So, advertising businesses that execute multi-media campaigns need both of these tools.  Don’t balk, because it is possible to get them at an affordable price.  Some vanity service providers offer free call tracking numbers with their service so that businesses can maintain a complete lead-tracking system and monitor every advertisement in their campaigns.

For an effective advertising and marketing strategy, incorporate both of these toll-free options – vanity 800 numbers and call tracking numbers – and you’ll capture every incoming lead and be able to source it back to the specific advertisement/media buy that generated that lead.  These direct-response tools allow for complete lead-tracking, accurate measurement of ROI, and budget accountability.