Toll-free Vanity 800 Zone
Online Advertising Tips: 4 creative advertising techniques for online success
April 22, 2010http://www.fuelnet.com/daily/online_advertising_tips/make-a-good-impression/
- Create a landing page. Instead of steering
surfers to your company’s home page, set up a separate page that
carries on the work of the ad. “If people see the ad, see that it
addresses their needs, and the landing page continues where the ad left
off, you’re far more likely to achieve your campaign’s objectives,”
says Dave Collins, founder of London-based SharewarePromotions.
- Don’t go with the flow. Using
pattern-interrupt techniques is a great way to get your ad noticed,
advises Dennis Franczak, president of the Boston-based ad agency
Fuseideas. “Do the opposite of the standard branding of whatever Web
site you’re advertising on,” he recommends. For example, go with
simplicity and bright colors on a text-heavy news site.
- Provide a preview. Make sure you inform
online searchers what they are going to see when they click through to
your site, says Heather Lutze, CEO of Lutze Consulting, an Internet marketing
and advertising firm in Denver. “The ad text should tell them what
they’re going to encounter — a price comparison, product review, or
whatever it may be,” she notes. Also, consider including your 800
number in your Google ad text. A study by 800response, a provider of
toll-free phone number services, found that 45 percent of consumers
have a higher recall of vanity 800 numbers than of Web addresses.
- Test, test, and test again. Vanessa
Pagan, who runs PhantomCTO.com, a Gainesville, Fla.-based consultancy,
stresses the importance of testing different ads and tracking their
performance. The analytic program you choose should show the source of
clicks, where they land on your site, and how they align with lead generation.
Permalink: http://www.fuelnet.com/?p=2111
One thought on “Online Advertising Tips: 4 creative advertising techniques for online success”
Leave a Reply
Search
Categories
- Advertising Accountability
- Advertising Agencies
- Advertising Research
- Advertising response
- Articles
- Auto Dealers
- Bull's-Eye Ad Awards
- Call monitoring
- Call Recording
- Call Routing
- Call Tracking
- Consumer recall rates
- CRM Solutions
- Custom 800 numbers
- Digital billboards
- Improve ROI
- Lead Generation
- Local advertising
- Newsletters
- Newspaper advertising
- Outdoor Advertising
- Print Advertising
- Radio Advertising
- Radio Advertising
- Speech Analytics
- Toll-free Numbers
- Toll-free Service
- TV Advertising
- Uncategorized
- Vanity 800 Numbers
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- December 2008
- December 2007
- December 2006
- December 2005
Referral Program
Referral Programs are so effective to promote any web business that it even may cut in half your advertisement budget. Bsically you members do the promotion and make it viral.