Consumers of All Ages Have Higher Recall of Toll-free Vanity 800 Numbers Compared to URLs

An
independent research survey of 1,000 consumers tested recall of vanity 800
numbers and URLs in advertising. Study results show that consumers of all ages
have a higher recall rate of toll-free vanity 800 numbers compared to Web
addresses.

Survey results suggest that advertisers will benefit from featuring
a memorable toll-free number in their advertising campaigns regardless of the
age groups they target.

Key
Findings

• Consumers
  age 18 – 24 years have a 32.2% average higher recall rate for toll-free vanity
  800 numbers, compared to URLs.

• Respondents
  age 25 – 34 years have a 31.4% average higher recall rate for toll-free vanity
  800 numbers.

• People age
  35 – 49 have an average of 45.2% higher recall for toll-free vanity 800
  numbers.

• Consumers
  age 50 – 64 have an average higher recall rate of 62.5% for toll-free vanity
  800 numbers.

• Survey
  respondents 65 years and older have a 98.2% average higher recall rate for
  toll-free vanity 800 numbers.