Some Facts About Toll-free Vanity 800 Numbers…

According to an independent research study, conducted by Infosurv, Inc…

Toll-free Vanity 800 Numbers &
URLs In Advertising…

• Consumers have a 45% higher recall rate of vanity 800
  numbers over URLs.

• As many as 40% of survey respondents cite “Research the
  Competition” as their first step after visiting an advertiser’s Web site.

• Less than 10% of respondents would communicate with the
  advertiser as their first step.

• Advertisers will benefit by providing both a URL and a
  vanity 800 number in their ad campaigns (based on recall rates and online
  research behaviors, it is essential for companies to include a vanity phone
  number in addition to their URL in advertising campaigns for optimal lead
  generation).

• 60% of consumers prefer to dial a vanity 800 number vs. a
  numeric toll-free to reach a local business.  

Read more research studies on consumer recall rates and vanity 800 numbers in advertising.