Get More out of Your Ad Budgets…7 Ideas for Stronger Ads

Get More
out of Your Ad Budgets…7 Ideas for Stronger Ads:

1. Commit
to an advertising campaign that integrates several media formats, but maintains
the same call-to-action throughout all pieces of the campaign.

2. Clearly
state the call-to-action – what it is that you want people to do. For instance,
“Call 1-800-NEW-SKILLS to learn more about our accelerated culinary
programs.”

3. Use a
direct-response tool in all pieces of the campaign that is easy for buyers to remember
and easy to track, like a toll-free vanity 800 number.

4. Analyze
the response rates to your overall advertising efforts by monitoring your
campaigns with a call-tracking platform.

5. Track
the Cost-Per-Lead of your campaigns based on the cost of the overall campaign
versus the number of leads the campaign generates. This is easy with a
call-tracking system. Most vanity 800 number and call-tracking providers offer
a campaign summary tool.

6. Build a
strong lead database, learn more about your prospects, and market directly to
these contacts. A toll-free service with a call tracking system will capture
each incoming caller’s name, address, and demographic profile, including
average home value and household income based on the caller’s location.

7. Stay
top-of-mind. Develop campaigns that keep your name in the market place, and in
front of people on a regular basis. If you have to cut back somewhere, buy
smaller newspaper ads, mail post cards instead of letters, run shorter radio
and television spots during non-peak hours. Smaller ads and shorter spots allow
you to stretch budgets and maintain a presence in the media for a longer period
of time.

And, repetition is the key to retention!