Five Levels of Engagement to Meet with Your Next Ad Strategy

There are five levels of engagement to meet with the components of the advertising strategies you develop:

1. Awareness: A vanity 800 number
will help foster awareness by enhancing the branding component of your
ad campaigns. For example, using a number like 1-800-NEW-ROOF
reinforces the type of services a roofing contractor provides, and will
build awareness of the company over time if used consistently in
advertising and promotions.

2. Consideration:
Many consumers are more likely to consider a purchase from a company
who offers a toll-free phone number, and a vanity one at that. Research studies show
that 60% of respondents who are presented with the option of dialing a
local phone number from the Yellow Pages, or a vanity 800 number, will
choose the company who advertises the vanity 800 number.

3. Purchase Intent:
Getting a prospect to call an easy-to-remember phone number brings you
that much closer to having a solid conversation, and building a
relationship.

4. Purchase:
Strong relationships and a level of comfort are two major factors
consumers take into account when they decide which business they want
to purchase from.

5. Loyalty:
With a branding vanity 800 number, your customers will easily remember
how to contact you, and will call your business in the future when they
need to re-purchase or schedule a service.