2010 Radio Ad Revenues May Exceed Forecasts

Here is some good news for the radio industry, and for any business who may be using or considering radio as part of their advertising strategy…from Radio Business Report…

http://www.rbr.com/radio/22862.html

Summary:

Radio ad
revenue pacings are picking up so rapidly that some forecasters are racing to
keep up – while it appears others are just being left behind. Just as there
were lots of downward revisions throughout 2009, we can probably expect upward
revisions through 2010.

Last week’s
update by Barclays Capital analysts Anthony DiClemente and George Hawkey put
them at the head of the pack, with a 2010 radio revenue gain of 7.4%
forecast.  It was the second revision of
their forecast, having gone into 2010 expecting yet another down year for the
medium.

Click on the link above to read the full story…