Radio, TV, Print Ads Most Trusted by People

According to a Nielsen survey from July 2009, traditional media advertising outlets are more trusted by consumers than ads served on search engine results or consumer opinions that are posted online.

Advertising/Media Tactics Trusted by Internet Users in North America
Survey respondents replied that they trust:
Media:                         % of Respondents:
Radio ads -                            61%
TV -                                       61%
Newspaper -                          66%
Outdoor/Billboards -              53%
Ads on Search Engines -          37%
Online video ads -                    33%
Banner ads -                           24%
Text ads on a mobile phone -   18%

Results show that people, regardless of age, still trust traditional media advertising over online advertising.