Here are four easy ways to ensure that you can track advertising response and hone campaign efforts to generate more leads.
1. Include a Timely Offer and Strong Call to Action
Give people a reason to call and get them to act fast! Include an offer in your ad campaigns that will make prospects and customers call right away. Put a deadline on a current promotion, or tell buyers what they will get right now from your service. For example: "Call 1-800-NEW-FLOOR to receive $100 off your first tile order."
2. Use a Phone Number as the Direct Response Tool
It is imperative to your success that you give people an easy way to contact you immediately after hearing a commercial, viewing a billboard, or watching TV. The best way to do this is by featuring a phone number in your ad. Getting someone to call means you are one step closer to making a deal. By providing a phone number you're offering a one-on-one customer experience - giving prospects a direct route to your selling team.
3. Feature a Vanity 800 Number as the Direct Response Tool in all Ads
Your phone number will not be much help if folks cannot remember it. Activate a vanity 800 number like 1-800-NEXT-HOME or 1-800-NEW-RIDE. A vanity 800 number that relates to your business will reinforce your brand, deliver a consistent message, and will always give consumers the ability to contact you immediately. Plus, someone who hears your radio ad featuring 1-800-NEW-HOME or 1-800-NEW-RIDE may be looking for a house or a new car three months down the road. They will recall your vanity 800 number from the radio ad and call YOU before they call the competition!
4. Prominent Placement of the Direct Response Tool
Feature your vanity 800 number prominently on the screen, and leave it there throughout a television commercial. Mention it at least three times in a radio ad, and make it the focal point of a print ad. Make sure it is easily heard and understood - visible and easy to read - and your ads will pull higher response rates and you'll look smart!
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