Engine Ready, a search marketing company, recently created a test to determine if the use of various toll-free prefixes (800, 888, etc) produced different conversion rates, measuring the impact of those different prefixes on call-in conversions and online conversions.
Some good insights can be drawn from the study; namely, that the use of a true 800 prefix in advertising does matter.
The sample included 18,100 visits to one lead generation site. All visits were from paid search ads in Google and resulted in 2,614 combined call-in and online conversions. The visits were split evenly among four distinct landing pages, each page displaying a different toll-free number. Other than the different phone numbers, the landing pages were identical.
Results from the study conclude that the highest conversion rate corresponded to the 800 prefix (the oldest), and the lowest conversion rate corresponded to the 866 prefix (the newest). Thus, the age of the prefix appears to directly impact the call-in conversion rate.
Contact us today for more information and research statistics on using "true 800" numbers and true vanity 800 numbers in your advertising campaigns!
1-800-NEW-SALES
800response.com
A write up of the 800 prefix and SEM study is available at EngineReady.com.
SMS/800 had announced Nov. 30 that requests from Resp Orgs would not be handled until after Dec. 8. However, on Dec. 1 SMS/800 sent out an second announcement saying that it would resume handling customer record updates on Dec. 4. Toll free number search.
Both the original long delay, and the later short one, are of great concern to us. Reverse toll free number. Customer record updates are required before service changes, such as the re-assignment of a toll free number to a new customer, or to a different account, can “go live.” As a rule, these updates happen so quickly that our customers think of them as almost automatic.
According to the original announcement from SMS/800, the processing of service changes was being delayed so that four service control points in the AT&T system could be decommissioned and replaced by new service control points. The means, essentially, that AT&T was replacing older, less reliable systems with new systems.
Vanity toll free numbers at reasonable prices.
Vanity 800 telephone numbers create branding for a business. The easier the number to remember the more chances a customer will call!
Hi there!
Just like mobile numbers, the easier for your customers to remember your contact the better. Vanity 800 telephone number is a branding for a business. It creates an image and simplicity. Imagine 1-800-NAME. How easy it is to remember right?