Custom 800 Numbers Help Wireless Dealer Monitor Incoming Calls to 29 Locations & Track Ad Campaigns

1-800-NEW-DEAL Case Study

Background: A fellow wireless dealer recommended the
company use vanity
800 numbers with call tracking and recording services to monitor their
advertising campaigns. The multi-location wireless dealer has now been using
vanity 800 numbers for two years.

Client Profile: Texas-based wireless dealer is a market leader
in the retail and B2B wireless communication industry, operating 29 retail
locations in two states.

Challenge: The wireless dealer was placing each store’s
local phone number in their ads as the response tool. They had to list multiple
phone numbers in each ad, and they had no method in place to track campaign
performance.

Strategy: Highlight easy-to-remember Custom 800 numbers in all
advertising campaigns, and use accompanying call
tracking reports to monitor campaign effectiveness.

800-NEW-DEAL

866-NEW-DEAL

877-NEW-DEAL

888-NEW-DEAL

Results: Since activating four Custom 800 numbers, the President of
the wireless company says, “We have more control over our advertising
campaigns, and can review their effectiveness. With the vanity 800 numbers and
real-time tracking service, we can immediately look at the source of incoming
calls after a campaign launches, and tie each response back to a specific media
buy.”

He
explains how the 800response
program helps his business, “Vanity 800 service with call tracking is a
beneficial program for businesses with multiple locations in the same area
code. Not only can you track campaign results, but you can test the performance
of promotions and advertising outlets, and modify campaigns based on actual
results.”

The
advanced call
routing technology simplified a cumbersome practice, allowing the company
to change their old advertising strategy of listing many different numbers, to
featuring just one phone number in their ads. The company’s President says,
“Instead of listing each location with that store’s local phone number, we
can list just one phone number, and limit the amount of copy and clutter in our
ads. And, the Custom 800 numbers are also easier for people to remember than
numeric phone numbers, especially in radio and billboard campaigns.”

The
company’s district managers also use Call Recording
to monitor how employees handle their incoming calls. “We play back the
recordings for the staff so they can pinpoint where their sales skills may need
improvement. By monitoring the recordings each manager can improve their
employee training, which affects the overall customer service experience we
deliver,” says the company’s President.