Digital Displays in White Plains, NY by Clear Channel Outdoor

Clear Channel Outdoor Holdings Inc.
invested in an all-new digital communications network in White Plains, N.Y.

Clear Channel officials say this is the nation’s first
digital display network concentrated in a downtown area. The company developed
the network at no cost to the city. White
Plains officials will be able to use the network to
post communications from city departments to the general public. Clear Channel
Outdoor will sell advertising on the digital billboards. Advertising images
will be rotated every eight seconds.

An
electronic billboard is the perfect advertising space for clients who want more
flexibility in their ad messages, keeping them up-to-date with the latest
seasonal specials, campaigns, and promotions. 

A general manager of an outdoor company’s location has some advice to those who use digital boards as part of their ad campaigns.  “One, make sure you include a strong call-to-action on your
billboard and your ad will deliver impressive results. Two, include a vanity 800 number.  They are always easier for people to remember and dial. Three, call tracking provides
monitoring and analytical tools to measure a campaign’s performance. And
finally, digital billboards using a vanity 800 number aligned with a client’s
brand will create lasting awareness and response for your client.”