Digital Displays in White Plains, NY by Clear Channel Outdoor

Clear Channel Outdoor Holdings Inc. invested in an all-new digital communications network in White Plains, N.Y.

Clear Channel officials say this is the nation's first digital display network concentrated in a downtown area. The company developed the network at no cost to the city. White Plains officials will be able to use the network to post communications from city departments to the general public. Clear Channel Outdoor will sell advertising on the digital billboards. Advertising images will be rotated every eight seconds.

An electronic billboard is the perfect advertising space for clients who want more flexibility in their ad messages, keeping them up-to-date with the latest seasonal specials, campaigns, and promotions. 

A general manager of an outdoor company's location has some advice to those who use digital boards as part of their ad campaigns.  "One, make sure you include a strong call-to-action on your billboard and your ad will deliver impressive results. Two, include a vanity 800 number.  They are always easier for people to remember and dial. Three, call tracking provides monitoring and analytical tools to measure a campaign's performance. And finally, digital billboards using a vanity 800 number aligned with a client's brand will create lasting awareness and response for your client."