We often
speak with advertisers, as well as Account Executives and Managers at
advertising agencies, who wonder what the benefits are of using a branding, vanity 800 number in
their advertising campaigns.
The answers are pretty simple, and are backed by consumer research which shows
that these unique phone numbers are easier to remember, people know they’re
toll-free which makes them feel better about placing a call to a reputable
business, and they are key tools to creating a branding campaign that reaches
and touches all aspects of a company’s advertising and marketing strategy for
years to come.
So, if you ever ask yourself
“Why should I use a vanity 800 number in my advertising campaigns?”
this is why: 1. They
increase response rates to your ads and work to build lasting awareness.
2.
It’s a fact – companies that incorporate a vanity 800 number in their ad
campaigns see an average increase in response of 30%.
3.
Words are much easier for people to remember than numbers, as proven in
numerous research studies.
4. An
unforgettable vanity number saves consumers the trouble of looking that number
up in the phone book (and from possibly calling a competitor instead they
notice in there instead).
5.
Consumers like to dial a toll-free number – they feel they’re reaching a more
established and reputable business.
If you want
to know more, just visit these research
studies and case
studies for real business case scenarios of how using vanity 800 numbers
have improved many business’ advertising response rates, ROI, and overall
bottom lines.
