Use Vanities Plus Call Tracking to Monitor Every Dollar Spent on Advertising

Some words from an advertising industry expert, published in a recent AdvertisingAge article...

"This current economy has stimulated a new marketing consciousness," said Laurence Boschetto, president-CEO, DraftFCB. "Clients are saying they want accountability for every dollar they spend, and they want cause and effect. Clients will continue to rally behind ideas that build business, and we as an industry have to accept that things will never revert back to the pre-recession mind-set that wasn't totally focused on accountability."

Call tracking reports, available with toll-free vanity 800 numbers, will help you monitor and measure your (or your clients') ad campaign effectiveness, and even let you narrow in on the exact media outlets and buys that are most effective at generating leads from campaigns. Use the call tracking details to demonstrate cause and effect, and boost confidence in the campaigns you execute.

This critical information will steer you in the right direction to fine-tuning campaigns to make sure you're getting the best return on investment (ROI) for every dollar spent on advertising.

To track advertising effectiveness, and report on accountability of advertising campaigns, read our recent blog post on Cost-per-Lead.