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Traditional Media Still Holding its Own in Advertising
September 3, 2009As written in an article in Media Daily News.
Traditional Media Still Influential in Travel Decisions:
About 117 million Americans — or about
C. Lee Smith, president and CEO of Ad-ology Research, tells MediaDailyNews
Magazines were the most influential for travel services; newspapers were the most influential for local attractions.
Some 39% of recent travelers say online media actually influenced their
The data is per Westerville, Ohio-based Ad-ology Research’s study on
The firm found that word of mouth and digital also had a major
Markets where spending on airfare is highest are New York, Los Angeles,
52% of U.S. adults — have taken at least a two-day trip in the last
two years. But only 47% of them used the Internet to research and make
travel arrangements, per a new study.
that Web sites for specific hotels, attractions and locations ranked
high in the survey, but conceded he was a little surprised that just
half of those surveyed relied on the Web to arrange travel. “Another
surprise is that travel magazines did as well as they did, as did
newspapers’ entertainment sections. Traditional media is still holding
its own.”
choice of travel services, with hotel/bed and breakfast Web sites
having the most influence. Thirty-four percent used the Internet to
search for flights, and 31% to search for hotels.
media influence on consumer choice in travel services. The firm says
online content also influenced 34% to visit local attractions and
events, like amusement parks, zoos and concerts. Traditional media
influenced 27% of travelers and 32.7% of those visiting local
attractions.
influence, especially on younger consumers. Social media influenced the
travel choices of 35.9% of 18-24s, versus 23% of all U.S. adults.
San Francisco, Chicago, Philadelphia, Washington, Boston, Dallas,
Houston and Atlanta, in descending order. For the study, Ad-ology
surveyed an online consumer panel of 1,154 adults in January.
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That’s great news, I think in future days this will not repeat most of the people will research in internet then they fix their travel tour or vacation program…
Kiran
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