Good News for Television Advertising

According to new research, as published by The Center for Media Research and Neilsen Wire…

“…The average
American TV consumption remains at an all-time high (141 hours per month)
compared to the same time frame last year.

As of 2Q09 the 290 million
people in the U.S.
with TVs spend on average 141 hours: 3 minutes each month tuning into
television.”

These people are your captive audience – they are seeing your television ads, so make sure you’re using a response tool that’s easy for them to remember like a vanity 800 number, one they don’t have to write down!

Other
Key Facts and Trends

• As Americans continue to watch
  more TV each year there are also more TVs in each home than people – in
  2009 the average U.S.
  home had only 2.5 people vs 2.86 television sets. 54% of Americans have
  three or more TV sets in the home.