We're always talking about vanity 800 numbers and the benefits of using these totally unique phone numbers to brand your business, to stick in the mind's of consumers, and to increase your ad response rates. And, we also always encourage our prospective customers, and existing customers, to activate a vanity 800 number for their ad campaigns with broadcast and outdoor media buys, and marketing materials like signage and promotional items.
But, there are some benefits to also activating numeric toll-free numbers, and using them in conjunction with your vanity 800 number.
At 800response, we offer what we call "repeater" numbers, a more memorable version of a numeric toll-free, but not quite as memorable as our toll-free Custom 800 (a.k.a. vanity) numbers.
What are repeaters?
Repeaters are toll-free numbers, like 1-800-233-2323. Repeater numbers are also available from 800response when you activate a Custom 800 number. We recommend that repeater numbers are used in print, some direct mail, and online ad campaigns. These forms of media have a longer life than broadcast media therefore it is not as critical to have an easy-to-remember Custom 800 number.
Why should I use repeater numbers in my advertising?
Repeaters give you the ability to track the comparative success of different advertising media. We recommend using a different repeater in each version of your print media campaign. Doing this allows you to track each specific advertisement in a campaign and determine how effective a newspaper ad may be, versus a door stuffer or magazine ad, for example.
So, when you're researching and trying to decide on the best response tool to use in your ad campaigns, it is prudent to consider using a vanity 800 number in combination with numeric toll-free numbers, or repeater numbers. Again, the vanity 800 numbers are proven to bring in higher consumer recall and response rates. And the repeater 800 numbers will track each specific piece of advertising creative, and are best used in print or online media where there is more longevity and people don't have to recall a phone number because they can look at it on their screen or in their laps. Together, you'll have a complete lead-tracking system in place to monitor your advertising campaigns and be able to account for every advertising dollar spent!
But, there are some benefits to also activating numeric toll-free numbers, and using them in conjunction with your vanity 800 number.
At 800response, we offer what we call "repeater" numbers, a more memorable version of a numeric toll-free, but not quite as memorable as our toll-free Custom 800 (a.k.a. vanity) numbers.
What are repeaters?
Repeaters are toll-free numbers, like 1-800-233-2323. Repeater numbers are also available from 800response when you activate a Custom 800 number. We recommend that repeater numbers are used in print, some direct mail, and online ad campaigns. These forms of media have a longer life than broadcast media therefore it is not as critical to have an easy-to-remember Custom 800 number.
Why should I use repeater numbers in my advertising?
Repeaters give you the ability to track the comparative success of different advertising media. We recommend using a different repeater in each version of your print media campaign. Doing this allows you to track each specific advertisement in a campaign and determine how effective a newspaper ad may be, versus a door stuffer or magazine ad, for example.
So, when you're researching and trying to decide on the best response tool to use in your ad campaigns, it is prudent to consider using a vanity 800 number in combination with numeric toll-free numbers, or repeater numbers. Again, the vanity 800 numbers are proven to bring in higher consumer recall and response rates. And the repeater 800 numbers will track each specific piece of advertising creative, and are best used in print or online media where there is more longevity and people don't have to recall a phone number because they can look at it on their screen or in their laps. Together, you'll have a complete lead-tracking system in place to monitor your advertising campaigns and be able to account for every advertising dollar spent!
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