A good article that proves using a toll-free number with the "800" prefix, which is more widely recognized by people, will bring more calls into your business!!
Chrysanthemums for clunkers?
Associated Press - August 18, 2009 6:34 PM ET
CHICAGO (AP) - General Motors says there's not much it can do about a florist in central Illinois now inundated with calls from people inquiring about cash for clunkers.
The calls to Clinton's Flower Corner began after GM advertised a toll-free cash-for-clunkers number that's nearly identical to the store's toll-free number.
Owner Judy Van Fossan says the around 150 calls a day threaten to damage business because regular customers can't get through.
Only the prefixes of the numbers differ; GM's is 877 and the shop's is 800. People are more familiar with the 800 prefix, so many meaning to call GM mistakenly dial 800.
GM spokesman John McDonald says a lack of available 800 numbers forces companies to use 877 equivalents. In the long run, McDonald hopes the confusion will help the flower business by raising the profile of the shop.
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