Custom 800 Numbers Help Wireless Dealer Monitor Incoming Calls to 29 Locations & Track Ad Campaigns

1-800-NEW-DEAL

Background: Connectivity Source is a market
leader in the retail and B2B wireless communication industry, operating 29
retail locations in two states.

Client Profile: Connectivity Source, Houston, TX
- Scott Aronstein, President
A fellow wireless dealer recommended the company use vanity 800 numbers
with call tracking and recording services to monitor their advertising
campaigns. Connectivity Source has now been using vanity 800 numbers for two
years.

Challenge: Connectivity Source was placing each
store’s local phone number in their ads as the response tool. They had to list
multiple phone numbers in each ad, and they had no method in place to track
campaign performance.

Strategy: Highlight easy-to-remember Custom
800 numbers in all advertising campaigns, and use accompanying call
tracking reports to monitor campaign effectiveness.

Results: Since activating four Custom 800
numbers, Scott Aronstein, President of Connectivity Source says, “We have more
control over our advertising campaigns, and can review their effectiveness.
With the vanity 800 numbers and real-time tracking service, we can immediately
look at the source of incoming calls after a campaign launches, and tie each
response back to a specific media buy.”

Aronstein explains how the 800response
program helps his business, “Vanity 800 service with call tracking is a
beneficial program for businesses with multiple locations in the same area
code. Not only can you track campaign results, but you can test the performance
of promotions and advertising outlets, and modify campaigns based on actual
results.”

The advanced call routing technology simplified a cumbersome practice, allowing
the company to change their old advertising strategy of listing many different
numbers, to featuring just one phone number in their ads. Aronstein says, “Instead
of listing each location with that store’s local phone number, we can list just
one phone number, and limit the amount of copy and clutter in our ads. And, the
Custom 800 numbers are also easier for people to remember than numeric phone
numbers, especially in radio and billboard campaigns.”

The company’s district managers also use Call Recording to monitor how
employees handle their incoming calls. “We play back the recordings for the
staff so they can pinpoint where their sales skills may need improvement. By
monitoring the recordings each manager can improve their employee training,
which affects the overall customer service experience we deliver,” says
Aronstein.