Some words from an advertising industry expert, published in a recent AdvertisingAge article..."This current economy has stimulated a new marketing consciousness,"
said Laurence Boschetto, president-CEO, DraftFCB. "Clients are saying
they want accountability for every dollar they spend, and they want
cause and effect. Clients will continue to rally behind ideas that
build business, and we as an industry have to accept that things will
never revert back to the pre-recession mind-set that wasn't totally
focused on accountability."
Call tracking reports, available with toll-free vanity 800 numbers, will help you monitor and measure campaign effectiveness, and even let you narrow in on the exact media outlets and buys that are most effective. This critical information will steer you in the right direction of fine tuning your ad campaigns (or client's ad campaigns) to make sure you're getting the best return on investment (ROI) for every dollar spent on advertising.
To track cause and effect, and report on accountability of your advertising campaigns, read the recent post on Cost-per-Lead.
Call tracking reports, available with toll-free vanity 800 numbers, will help you monitor and measure campaign effectiveness, and even let you narrow in on the exact media outlets and buys that are most effective. This critical information will steer you in the right direction of fine tuning your ad campaigns (or client's ad campaigns) to make sure you're getting the best return on investment (ROI) for every dollar spent on advertising.
To track cause and effect, and report on accountability of your advertising campaigns, read the recent post on Cost-per-Lead.
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