Use Call Tracking Metrics to Improve Ad Campaign Performance

Many businesses currently use a lead-tracking system to monitor the route or path of a lead, and to trace sales all the way back to the original source.

Every business has a phone system set up so current and future customers can contact them.  So, a call tracking system is critical to monitor and trace incoming callers back to their original source, whether it be an advertisement, promotional flyer, or a piece of your marketing materials – like your quote forms, or service sheets.

The easiest way to trace your incoming calls is through a toll-free number (preferably an easy-to-remember vanity 800 number) with a tracking system in place.  Call tracking reports capture
everything from a caller names, addresses and
demographics, to key
data that reveal which advertising efforts
are most successful in generating sales.  Call Tracking reports
present businesses with precise call data that
helps fine-tune advertising campaigns
and provides a monitoring
tool to track how effectively advertising dollars
are being spent. 

As a business owner or manager, you can use Call
Tracking reports to:

• Build a database of sales leads
• Access demographic information on callers (average HHI, average household value)
• Monitor advertising campaigns and trends
• Analyze ad campaign results

Asking a caller for their contact information is great for relationship building, but you need a backup system to combat the inevitable occurrence of human error.  Incoming phone leads can be tracking with call tracking software to provide you with a back up of caller information, and you will be able to gain invaluable insights on your ad campaign performance and ROI.

Tracking reports slice and dice call data for analysis so that you can fine-tune advertising and promotional campaigns to make sure your media dollars are working to get your business the most exposure in your market, incoming leads for your sales team, and more profits to add to your bottom line.