Toll-free Vanity 800 Zone
3 Simple Ways to Grow Your Company
July 17, 2009
Are you
looking for a cost-effective way to boost sales, billings and profits? Do you want to become the “go-to” business in your area, for the services you offer?
Advertising and building a consistent brand is a key factor in achieving these goals. Just look
at some of the well-known businesses that currently use vanity 800
numbers…1-800-FLOWERS, 1-800-GOT-JUNK, and 1-800-PICK-UPS (UPS). These brands successfully relay to consumers
what they sell and who they are, and they are now the “go to” companies for
flowers, junk removal, and shipping services.
By
selecting a toll-free vanity 800 number that makes sense for your business you are
scaling one of the highest hurdles of increased response and effective lead
generation. Numbers like 1-800-NEW-ROOF
or 1-800-GOOD-ADVICE tell people exactly what you’re offering them. And, because it is unforgettable, a mnemonic
(vanity) phone number makes it effortless for people to contact you for roof repairs or legal advice.
Once
you have a powerful advertising response mechanism and a strong, consistent ad campaign, the three simple steps
to growing your business will fall into place.
1. Improve
your advertising performance:
You only have
seconds to make an impression and words are much easier for people to remember
than a string of ten random numbers. When
you use a vanity 800 number in your advertising you’ll see
30-60% more incoming leads. A recent study from InfoSurv, Inc.
shows that vanity numbers improve consumer recall in print advertising by 84% compared to a numeric number.
And, when used in radio and television vanity numbers yield a 9x
higher recall rate than a numeric phone number.
All of your
advertising efforts are incomplete if you’re not analyzing how well your marketing
efforts are pulling. Call tracking reports provide data on your incoming
calls – what days and times are busiest, and where your callers are located. Tracking reports also provides caller names,
addresses, and average home values and household incomes. You’ll discover where your best prospects
live, and where those customers are that may need some extra attention and
incentive to buy. This information is
immensely helpful when you develop targeted mail and advertising campaigns by
geographic location and demographic profile.
3. Record incoming calls:
Recording
calls is the best way to monitor how employees are handing your incoming calls. Play back recordings and use them in training
sessions to demonstrate how to build relationships and get people to buy.
What’s the take-way from this?
One pivotal tool brings you more incoming
calls and allows you to track and monitor advertising effectiveness and ROI, all in support of
growing your business.
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The toll-free vanity number is really an effective tool. Proven increases in both customer response and sales leads, are proof enough that vanity numbers are great for any business.