3 Simple Ways to Grow Your Company

Are you looking for a cost-effective way to boost sales, billings and profits?  Do you want to become the "go-to" business in your area, for the services you offer? 

Advertising and building a consistent brand is a key factor in achieving these goals.  Just look at some of the well-known businesses that currently use vanity 800 numbers...1-800-FLOWERS, 1-800-GOT-JUNK, and 1-800-PICK-UPS (UPS).  These brands successfully relay to consumers what they sell and who they are, and they are now the "go to" companies for flowers, junk removal, and shipping services. 

By selecting a toll-free vanity 800 number that makes sense for your business you are scaling one of the highest hurdles of increased response and effective lead generation.  Numbers like 1-800-NEW-ROOF or 1-800-GOOD-ADVICE tell people exactly what you're offering them.  And, because it is unforgettable, a mnemonic (vanity) phone number makes it effortless for people to contact you for roof repairs or legal advice. 

Once you have a powerful advertising response mechanism and a strong, consistent ad campaign, the three simple steps to growing your business will fall into place. 

1. Improve your advertising performance:

You only have seconds to make an impression and words are much easier for people to remember than a string of ten random numbers.  When you use a vanity 800 number in your advertising you'll see 30-60% more incoming leads. A recent study from InfoSurv, Inc. shows that vanity numbers improve consumer recall in print advertising by 84% compared to a numeric number.  And, when used in radio and television vanity numbers yield a 9x higher recall rate than a numeric phone number.  

2. Capture details of your incoming calls:

All of your advertising efforts are incomplete if you're not analyzing how well your marketing efforts are pulling.  Call tracking reports provide data on your incoming calls - what days and times are busiest, and where your callers are located.  Tracking reports also provides caller names, addresses, and average home values and household incomes.  You'll discover where your best prospects live, and where those customers are that may need some extra attention and incentive to buy.  This information is immensely helpful when you develop targeted mail and advertising campaigns by geographic location and demographic profile. 

3. Record incoming calls:

Recording calls is the best way to monitor how employees are handing your incoming calls.  Play back recordings and use them in training sessions to demonstrate how to build relationships and get people to buy. 

What's the take-way from this? 

One pivotal tool brings you more incoming calls and allows you to track and monitor advertising effectiveness and ROI, all in support of growing your business.