One of the easiest ways to solve the problem of leads not converting to sales, is to take a look at how your business is handling incoming calls. If not done using the art of fine customer service, then you're leaving potential sales on the table. And, if you don't fix the problem now, then future missed opportunities will continue to occur.
Here is an article in Dealer Marketing Magazine, an auto trade publication for auto dealers, that addresses four ways that dealerships may be mishandling sales calls, and how to turn those calls around into profitable sales. This article may be in DMM, but the theory applies to all businesses.
Take a read - it's good information to file away for future sales and customer service training programs!
Four Ways Your Dealership May Be Mishandling Sales Calls...and the Secrets to Turning Those Calls Around. Dealer Marketing Magazine, July 29, 2009
Here is an article in Dealer Marketing Magazine, an auto trade publication for auto dealers, that addresses four ways that dealerships may be mishandling sales calls, and how to turn those calls around into profitable sales. This article may be in DMM, but the theory applies to all businesses.
Take a read - it's good information to file away for future sales and customer service training programs!
Four Ways Your Dealership May Be Mishandling Sales Calls...and the Secrets to Turning Those Calls Around. Dealer Marketing Magazine, July 29, 2009
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