Study Shows Consumers Have 45% Better Recall of Toll-free Vanity 800 Numbers over URLs

An independent survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising, and uncovered consumers’ intended actions when visiting an advertisers’ web site.

Key Findings

45% Higher Recall Rate of Vanity 800 Numbers over URLs
After viewing and listening to sample ads, consumers have significantly higher recall of vanity 800 numbers versus web addresses.

As Many as 40% Cite “Research the Competition” as their First Step After Visiting an Advertiser’s Web Site
An examination of multiple industries reveals that 17 – 40% of consumers will research the competition as their first step once they move on from an advertiser’s web site.

Of those who visit the web, less than 10% would communicate with the advertiser as their first step.

Advertisers Will Benefit by Providing Both a URL and a Vanity 800 Number in Their Ads
Based on recall rates and online research behaviors, it is essential for companies to include a vanity phone number in addition to their URL in advertising campaigns for optimal lead generation.

Request the full Toll-free Vanity 800 Numbers & URLs in Advertising report.