Local TV Stations Say Auto Dealer Advertising Less Dismal than Expected

This is an uplifting article on MediaPlannerBuyer.com (originally published in The New York Times) about the future of local advertising for auto dealerships.  Here is the beginning snippet…

Published on June 22, 2009

The closing of auto dealers following the bankruptcy filing of General Motors and Chrysler may not be affecting local television advertising as much as some had expected.

That’s because the dealers that advertised the most were
the strongest dealers, and those were the ones that managed to hang
onto their businesses, writes The New York Times.

It’s an interesting read…