800 Marketing: Maximize Your Number

Tips – for Getting the Most from Your Custom 800 number

Just having an unforgettable 800 number from 800response can go a long way toward improving response to your advertising. But to make the most of this powerful marketing tool, it pays to develop an active, measurable program. Consider incorporating these strategies into your campaign:

Identify yourself with your product or service

You can choose a Custom 800 number that tells prospects exactly who you are (1-800-NATIONAL, for example). This works well when you’re trying to retain a loyal crowd or attract those who have a specific brand preference. Consider, though, an easy-to-remember number, such as 1-800-CAR-RENT, which defines your business but also serves to bring in calls from customers who might otherwise turn first to Hertz®, Avis® or another familiar name.

Let your 800 number guide the purchase decision

Phone numbers that incorporate words like NEW or NEXT provide callers with positive reinforcement. For example, using numbers such as 1-800-NEW-HOME or 1-800-NEXT-CAR can result in the creation of an emotional commitment to the call as soon as the prospective buyer picks up the phone and begins dialing.

Feature your vanity 800 number prominently in every campaign

Every communication – your Web site, your business cards, your signage – can incorporate your vanity 800 number. It’s impossible to overuse this powerful tool. In fact, studies show that the longer and more often a number is used, the stronger the association becomes between the number and your product or company. View a vanity 800 number as an investment, and watch the return increase over time.

Make incoming calls count

Take the necessary time to plan, practice and review your call-handling procedures. Which greeting would you prefer your customers receive: "Hunter. How may I direct your call?” or "Welcome to the Hunter Customer Satisfaction Hot Line."

Keep a sharp eye on results

One of the advantages of 800response is your ability to access a complete set of real-time reports via othe 800response Web site at any time. Don’t pass up the chance to monitor the effectiveness of your campaign on a daily or even hourly basis. Our reports are designed to let you review call volumes by time of day and day of the week, to pinpoint the most successful media and spots.